In this edition of Fresh Salmon, we discuss some new social media tactics.
Understanding the core strategy behind media-first approach to marketing
A masterclass on product launches from someone who has sold 10 million books.
This is Fresh Salmon's 24th edition, and it is the final one of the year.
This edition of Fresh Salmon covers several topics related to Category Design.
In this edition of Fresh Salmon, I discuss the power of strategic narrative, humanizing marketing, and understanding demand generation better.
This week, on Fresh Salmon, I share why build a habit of exploring tools, content-first events strategy, and collecting testimonials from highly regulated customers.
This week, on Fresh Salmon, I share how to leverage partnerships to drive down costs, what Owned vs Rented vs Paid Media is, and Hick's Law.
In this week's Fresh Salmon, I share why cold email automation is dying, fundamentals of demand gen, and benchmarks for Expansion Revenue.
In this week's Fresh Salmon, I share a fallacy on Revenue Marketing vs Brand Marketing, my thoughts on investing in marketing, and benchmarks for SaaS CAC.
In this week's Fresh Salmon, I share 5 LinkedIn algorithm secrets, a prediction for the future of sales enablement, and ways to develop communities through content.
On this week's Fresh Salmon, I discuss why B2B companies need to transform their marketing into a media company, a Gartner segmentation framework, and AI's impact on learning.
