In this week's Fresh Salmon, I share why cold email automation is dying, fundamentals of demand gen, and benchmarks for Expansion Revenue.
In this week's Fresh Salmon, I share a fallacy on Revenue Marketing vs Brand Marketing, my thoughts on investing in marketing, and benchmarks for SaaS CAC.
In this week's Fresh Salmon, I share 5 LinkedIn algorithm secrets, a prediction for the future of sales enablement, and ways to develop communities through content.
On this week's Fresh Salmon, I discuss why B2B companies need to transform their marketing into a media company, a Gartner segmentation framework, and AI's impact on learning.
This week on Fresh Salmon, I discuss why you should brand everything, content discovery channels, and stacking marketing strategies.
The focus this week is on experiential marketing, advancing your career, and solving real growth issues.
In this post, I discuss one of my favorite topics: Edutainment, along with a lazy marketing example you should avoid, and an underrated marketing skill.
How to create intentional friction on forms, the differentiation hack, and a very simple framework for startup marketing.
In this edition of Fresh Salmon I'm covering leads as an operating metric, process innovation at startups, and working like a lion.
A Case for Canceling the Funnel, Copy versus Creative, and Pop Culture Marketing
The second part of an in-depth look at how to nail cold email outreach.
An in-depth look at how to nail cold email outreach.
