Hello. Hello. Happy (almost) Thursday!

I’m back with Fresh Salmon, your favorite B2B marketing newsletter. Today, I am sharing another top trend that you must be paying attention to as a B2B marketer.

Here we go. . . .

Elevate B2B Marketing with Media-First Content

🚀🔥 Buckle up, fam! AI is on fire! 🤖🔥 And I don't mean Alexa misbehaving or Siri cracking jokes (although, I wouldn't mind that!).

Our friends in AI are responsible for explosive growth in content creation.

The content industry is about to experience a mind-blowing 50X surge! 😱 

That's right, folks, it's pouring content! ☔️ With so much information flooding the digital sphere, standing out will be tough, especially in B2B.

The scenario goes like this: an eager buyer dives into the vast sea of content in search of the brand that speaks to them. Instead, they are bombarded with identical-looking content, leaving them confused. 🌊🧐

Don't worry, my fellow B2B Marketing warriors! 

To combat this chaotic content storm, we have a secret weapon. Now is the time for you to don your marketing cape and turn your B2B company into a media empire! 🦸‍♂️💼

You're probably wondering what I'm talking about.

"But wait a minute, I sell widgets, not Hollywood dreams!" But trust me, friends, the age of media-first content is here to stay. 🎬🎥

There's more! 📢

If you haven't heard, Bing and Google are also joining the AI party! The AI revolution is even reaching search engines.

Get ready because the SEO game is about to do a somersault and land in a new dimension. It's like trying to catch a flying squirrel on a roller skate! 🐿️🛼

However, media content is only the tip of the iceberg when it comes to B2B! There's a whole hidden world waiting to be discovered. We need to go all-in on media-first content marketing, my friends. 📸💥

Consider this, B2B aficionados, captivating videos, engaging podcasts, and informative talk shows. 📹🎙️🖼️ There are endless possibilities! 

Get creative and connect with your audience on a whole new level.

Don't let the tidal wave of content sweep you away, my B2B colleagues. Make a splash in the digital ocean by riding the AI wave and grabbing your media-first surfboard. 🌊🏄‍♀️

It is the bold and daring who will capture the hearts and wallets of their customers in a world of content clones.

Now is the time to embrace the media-first revolution! Let's dive in together, and I promise we'll make a big splash! 🌟💦

Interesting Thing That I Read This Week

This showed up on my LinkedIn feed. Certainly worth a read.

Tweet That I Noticed This Week

This tweet from Amy Volas hits hard!

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter and LinkedIn.

Cheers,

Vivek

PS. I love you ❤️