In this episode, I explain how to conduct Customer Research, the power of media-first content marketing, and a few secret resources that Google has been hiding.
How to win with positioning, how B2B creators are changing marketing, and a key difference between audience growth and community building.
A B2B Persona Messaging Framework, tips on playing the long game in marketing, and how to create a remarkable B2B marketing strategy.
Uncover a few AI applications in B2B marketing.
Hello! I’m back. After a five-year gap, I was visiting my parents in India.
It's Super Bowl Sunday today
I have some big personal news to share.
In this edition of Fresh Salmon, we discuss some new social media tactics.
Understanding the core strategy behind media-first approach to marketing
A masterclass on product launches from someone who has sold 10 million books.
This is Fresh Salmon's 24th edition, and it is the final one of the year.
This edition of Fresh Salmon covers several topics related to Category Design.
