It's Fresh Salmon time, and I’m ready to drop some wisdom bombs that'll make your B2B marketing minds explode.

Today, I'd like to talk about a seismic shift in marketing - the creator economy. The B2B marketing agency game is about to be turned upside down, so brace yourselves, and dive in.

Unleashing the Power of B2B Creators: Are Agencies Ready?

Picture this: a swarm of solo B2B creators swooping in and snatching business right out from under the noses of traditional B2B marketing agencies. That sounds pretty wild, doesn't it? Trust me, it's happening, and it's happening fast.

Let's investigate why this is the case in the nitty-gritty.

These B2B creators have a secret weapon that gives them an unfair advantage: dedicated audiences. That's right, you heard me correctly.

They have built their own tribes of loyal followers, and guess what? Many of these followers are the very B2B brands that are dying to work with them. This is a marketing match made in heaven!That's not all. In addition, this shift reveals a fundamental truth: marketing agencies with engaged audiences will triumph over their competitors. They'll leave their competitors in the dust, wondering what hit 'em.

The reason why?

Owning your own assets and audience gives you a competitive edge. By doing so, you stand out from the crowd.I'm here to tell you that this is not a passing fad. The B2B world is adapting to this new normal. Finding your niche, focusing on specific segments, and laser-focusing on a particular audience will help you survive and thrive. Now that's the way it is. Differentiation and defining your unique selling proposition are the keys.You need to wake up and smell the coffee, whether you're a B2B agency or a creator. A flourishing creator economy is rewriting the rules.

It's a new game, and you better adapt if you want to stay competitive.

Are You Maximizing Product Announcements? Discover the Secret Weapon

I'd like to talk about a missed opportunity that's been bugging me for a while-targeted advertisements for product announcements. Here's a golden nugget of marketing magic you can't afford to ignore.When announcing your shiny new products, how often do you actually use targeted advertisements?

If you can't answer "all the time," then we have some work to do. To rely solely on emails to reach your customers with product updates is a risky strategy.

Sadly, people today are bombarded with emails, promotions, and notifications. Every email you send them about your latest product announcement won't be read. It's just not going to happen.

What can a marketer like you do?Let me introduce you to the power of omnichannel distribution. Using this game-changer, you can reach your customers wherever they are in a format that suits them.

Paid advertisements are your secret weapon when it comes to product announcements.I will give you an example from my own experience. I recently discovered that I ignored a few emails Wistia sent me about their latest product launch as a loyal customer.

One day, while scrolling through my LinkedIn feed, I saw a video ad for their new product. Guess what? I was hooked. I watched the entire video, soaking in all the juicy details.Be where your customers are, and you will know the power of being there. Providing information in a format they want to consume requires meeting them in the places they frequently hang out. There is a crucial lesson in product marketing that is often overlooked.Don't let those product announcements collect dust in unopened inboxes. Utilize targeted advertising to reach as many people as possible. Be strategic, be bold, and be present in the channels that matter most to your customers.Now go out there and unleash the power of targeted ads for your product announcements. Trust me, it'll be a game-changer for your marketing success.

B2B Creators and Agencies in the Spotlight

B2B creators and marketing agencies alike have an enormous opportunity to capitalize on. We're about to dive into the world of niche audiences and build a loyal following, so buckle up and get ready to dive in.

We're witnessing a powerful trend in today's B2B landscape. More and more B2B buyers are not reaching out to sales representatives until they have already decided to buy.

Are you kidding me?

It is estimated that 70% of B2B buyers fall into this category. What does that mean for B2B brands? This means they have no choice but to hire B2B creators and marketing agencies to assist them in navigating the complex buyer journey.This is where the opportunity lies, my friends. B2B creators and agencies have the opportunity to cultivate their own audience within specific niches.

Creating compelling content and strategies that align perfectly with potential buyer's needs and desires is possible when they understand the intricacies of the buyer experience.Think about your B2B brand, operating in a niche market with a legion of loyal followers who eagerly await your next move. It's a marketer's dream come true, and it's within your reach.Here's the catch: this opportunity won't knock on your door. Grab it with both hands when you see it.

A deep understanding of your target audience, dedication, and creativity are required. It's about connecting with your tribe, delivering immense value to them every step of the way, and finding your tribe.I challenge you to rise to the challenge, fellow marketers. Let's use the power of B2B creators and marketing agencies to unlock niche potential.

Let's build our audiences, cultivate a devoted following, and guide B2B brands through the complex buyer journey.It's time to take advantage of this opportunity. Now is the time to seize this opportunity and make our mark on B2B.

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. I love you ❤️