In this episode, I share a case study about upcoming musicians on TikTok, 3 types of SaaS businesses, and the secret to B2B sales.
In this episode, I explain how to conduct Customer Research, the power of media-first content marketing, and a few secret resources that Google has been hiding.
How to win with positioning, how B2B creators are changing marketing, and a key difference between audience growth and community building.
A B2B Persona Messaging Framework, tips on playing the long game in marketing, and how to create a remarkable B2B marketing strategy.
Uncover a few AI applications in B2B marketing.
Hello! I’m back. After a five-year gap, I was visiting my parents in India.
It's Super Bowl Sunday today
I have some big personal news to share.
In this edition of Fresh Salmon, we discuss some new social media tactics.
Understanding the core strategy behind media-first approach to marketing
A masterclass on product launches from someone who has sold 10 million books.
This is Fresh Salmon's 24th edition, and it is the final one of the year.