Fresh Salmon
Helping you master B2B Demand Creation and Audience Building for market dominance!
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Edutainment, Breaking the Podcast Mold, and a Big Announcement
Unleash B2B Marketing Mastery: A Blueprint for Success
Unlocking B2B success + The Magic of Category Creation
B2B Marketing Trends - Part 1
Comparing Old vs New Way of Doing B2B Marketing + A Real-World Example of Media Series
Everyone talks about turning their marketing into a media company, but no one knows how. This post provides a clear framework for approaching it.
Everyone preaches “quality over quantity” until they see the real math of volume. Let me show you the data.
Your Content Doesn’t Need More Views. It Needs More Story.
Personal Brand ≠ Marketing: Build the Story Only You Can Tell
AI leveled the playing field - now only humans with POV, story, and structure win. Here’s how to rebuild your reach with the 3C System.
The loudest brands are often the least original. Real traction comes from one thing - a belief you’d bet your career on.
Differentiate through perspective. Leverage AI for precision. Build media that compounds trust.
Text is dying. Podcasts, video, and edutainment are eating demand gen alive. Here’s how to build audience > leads.
When Anthropic opens a cafe and Adobe launches AI marketers, it’s time to rethink what “brand experience” means.
The App That Turns You Into AI. Sora Is the First True Multiuser AI Experience.
How to Escape Competition (and Win by Default)
From Kitchen Tables to $150B.
Short form grabs attention. Long form builds trust. AI makes the system faster, smarter, and infinitely scalable.
