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Hello and welcome to the 170th edition of Fresh Salmon.

If you're new here, welcome aboard! 🧡
And if you’d like to catch up on past issues, click here.

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The Future Isn’t Human vs. AI. It’s You + 1,000 AI Co-Workers.

Sam Altman dropped a blog post a few weeks ago that, in typical Altman fashion, sounds subtle until it slaps.

It’s titled “Three Observations.”
But what it really is… is a quiet announcement:
The next 12–24 months are going to break your mental model.

Here’s what he’s seeing (and building):

• AI is getting cheaper 10x every 12 months

• AI is getting smarter faster than most people realize

• AI is about to be everywhere, baked into every process, product, and person

Let’s not sugarcoat this:

AI Intelligence Is Scaling Like Crazy

Altman lays out a wild equation:

Translation?

Moore’s Law: Cost halves every 18 months.
AI’s Curve: Cost drops 10x every 12 months.

This isn’t evolution.
It’s economic collapse — in a good way (unless your business depends on charging for knowledge).

By 2035, one person will have the intellectual capacity of the entire 2025 workforce.

Read that again.

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Your Next Competitor Has 1,000 AI Agents

Let’s talk practical B2B impact.

• That AI sales assistant? Now it's an SDR team with emotional intelligence and perfect memory.

• That AI copywriter? It doesn’t miss deadlines. Or context. Or lunch.

• That AI product manager? It runs sprints, reads docs, logs bugs, and knows what your users really want.

And they all work 24/7, across time zones, in parallel, with zero ego or payroll.

The cost of intelligence is trending toward zero.
The cost of willpower, taste, and vision is going up.

Because if everyone has “unlimited genius,”
the differentiator becomes who knows what to do with it.

The First Domino to Fall: Software Engineering

Dev shops, SaaS tool factories, custom dashboards, integrations — watch this space.

Altman’s bet (and OpenAI’s roadmap) points here first:

• Code generation becomes AI-native

• Bugs + unit tests handled automatically

• Entire microservices spun up from prompts

• Infra optimization done in real-time

If your business is built on “engineer hours,” the margin pressure is coming — fast.

Expect less headcount, fewer bootcamps, and more AI copilots per founder.

And this is just the starting point.

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The B2B Wildcard: Who Adapts First?

AI is not distributed equally — and neither will the benefits be.

Companies who “get it” will:

• Build AI-native workflows

• Treat AI like infrastructure, not software

• Integrate AI agents across GTM, ops, and R&D

• Flatten org structures (and speed them up)

• Play with compute like it’s capital

Companies who don’t?

❌ Will treat AI as a vendor, not a cofounder
❌ Will delay integration due to “procurement”
❌ Will fear breaking compliance before exploring upside
❌ Will still be optimizing email open rates while their competitors build agent-led funnels that close on their own

You think the market’s competitive now?

Wait until your competitor has the same headcount… but 40 AI agents.

What Gets Pricier in a World of Free Intelligence?

Altman dropped this spicy take:

In other words — the world splits.

• Abundant compute drives down cost of knowledge, creation, and execution

• Scarce real-world assets (attention, taste, belief, status) become the new currency

In B2B terms:

• The cost of doing anything will drop

• But the cost of being known for something will skyrocket

Your brand, your voice, your positioning — those become your moat.

Because your competitor can copy your code, your funnel, your pricing — but not your narrative.

Scary Thought: You May Be Overestimating the “Later”

Altman says daily life won’t feel very different at first.

But B2B folks, be warned — GPT-5, GPT-6, GPT-n aren’t 10 years away.
They're ~18 months away. Maybe less.

And when the dam breaks, it won’t look like some sci-fi jump.
It’ll look like this:

• A junior team member using 100x leverage overnight

• A solo founder pulling off what used to take 30 people

• A competitor building 10 new products in the time it takes you to ship one

And it’ll be quiet.
No press release.
Just momentum — compounding in the background — until it’s too late to catch up.

Adapt Like Your Business Depends On It (Because It Does)

B2B is getting rewired.
The only question is whether you’ll be part of the blueprint.

Here’s your play:

• Shift from “AI tool” to “AI workforce”

• Optimize for human judgment, not human labor

• Build internal AI literacy as a strategic weapon

• Turn curiosity into experimentation — today

• Make your story louder, faster, and more defensible

Because when everyone has access to “unlimited genius”...
the smartest play is to act like it.

Interesting Thing That I Wrote This Week

That’s it for this week! If you found this newsletter valuable, share it with a friend.

See you next time!

Do what is good for your soul ❤️

All the best,

Vivek

PS. Whenever you are ready, here are 3 ways in which I can help you and your business:

#1: B2B Marketing Consulting and Go-To-Market Advisory for your business.

#2: 1-on-1 Personal Coaching and Mentoring on anything related to Marketing and Go-To-Market Strategies for you.

#3: Promoting you or your brand via this newsletter.

For any of these things just shoot me a reply, and we will arrange a time to chat.