In partnership with

Hello and welcome to the 182nd edition of Fresh Salmon.

If you're new here, welcome aboard! 🧡
And if you’d like to catch up on past issues, click here.

Meet our primary partner for today’s edition: Stack Influence. Check them out 👇

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Stack Influence's fully automated platform allows you to effortlessly scale influencer campaigns, improving organic search positioning and significantly boosting sales. Trusted by leading brands who've experienced up to 13X revenue increases in just two months, Stack Influence provides complete rights to all influencer-created content, letting you authentically amplify your brand.

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A Buyer’s Journey That Explains Everything

I was having a conversation recently about digital buying behavior, and the story I heard perfectly summed up how things actually work today.

Here’s how the journey went:

• The first touchpoint is almost always a short-form clip — a LinkedIn post, a Reel, a TikTok snippet. Something fast, relevant, and valuable.

• If it resonates, the algorithm keeps serving more. At some point, the buyer follows the creator or company.

• Then comes the discovery of a podcast or another form of long content. Longer form. More depth. Trust starts to build.

• After weeks or months of consuming that content? They become a customer.

That’s the modern funnel in action:

Attention → Trust → Customer.

Short-form grabs attention.
Long-form earns trust.
Sales happen naturally once those two steps are in place.

Meet our secondary partner for today’s edition: HubSpot. Check them out 👇👇

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Why B2B Companies Should Steal From Netflix

Now, let’s zoom out. What does Netflix have to do with B2B marketing?

Everything.

Netflix doesn’t just drop random shows.
They build episodic content designed to keep you coming back, week after week.

What if B2B founders and marketers thought the same way?

• A founder sharing weekly insights the market can actually use

• A company releasing stories of customer outcomes instead of running ads

• A brand educating through episodes, not one-off campaigns

The shift is powerful:

• You stop being just another vendor.

• You start being followed like a show.

• Trust compounds. Visibility grows. Influence builds.

B2B doesn’t need more campaigns. It needs episodic storytelling that earns attention and builds brand affinity.

Why Podcasts Are the Perfect Engine

Here’s why podcasts are the single most effective way to create episodic content today:

• They scale: one recording = dozens of clips across every channel.

• They build depth: long-form is where buyers actually hear your philosophy and story.

• They compound: weekly shows create rhythm and habit.

At TopHealth Media, this is exactly what we help founders and B2B companies do:
Build visible, media-first brands that own their narrative and drive growth.

Because in 2025, the leaders who own the narrative will own the future of their market.

Meet our secondary partner for today’s edition: AdQuick. Check them out 👇👇

Modernize Out Of Home with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers and creatives with the engineering excellence you’ve come to expect for the internet.

You can learn more at www.AdQuick.com

The Key Takeaways:

• Short-form = attention. It’s your rented front door.

• Long-form = trust. It’s your owned living room.

• Trust = customers. The natural outcome of getting the first two steps right.

Stop chasing campaigns. Start building episodes.
Because in the new attention economy, the brands that feel like shows are the ones people will follow, trust, and buy from.

Interesting Thing That I Wrote This Week

True community isn’t built. It comes together when people need it most.

That’s it for this week! If you found this newsletter valuable, share it with a friend.

See you next time!

Do what is good for your soul ❤️

All the best,

Vivek

PS. Whenever you are ready, here are 3 ways in which I can help you and your business:

#1: B2B Marketing Consulting and Go-To-Market Advisory for your business.

#2: 1-on-1 Personal Coaching and Mentoring on anything related to Marketing and Go-To-Market Strategies for you.

#3: Promoting you or your brand via this newsletter.

For any of these things just shoot me a reply, and we will arrange a time to chat.