In partnership with

Hello and welcome to the 166th edition of Fresh Salmon.

If you're new here, welcome aboard! 🧡
And if you’d like to catch up on past issues, click here.

Meet our primary partner for today’s edition: Deel. Check them out 👇👇

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How to Turn a Podcast into a Growth Engine – Not Just a Content Machine

Most podcasts underperform because they’re built as content projects — not growth strategies.

But what if your podcast could actively drive sales, amplify your brand, and 10x your reach in 90 days?

That’s what today’s insight is about: how one company rethought their show cadence and structure to hit a major marketing milestone.

The Core Insight:

This team didn’t just want content.
They wanted:

1. Warm leads

2. Wider visibility through influential networks

3. A flywheel of social media distribution

Meet our secondary partner for today’s edition: SelectSoftware. Check them out 👇👇

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The 3 Podcast Growth Levers

💡 1. Guest Selection as Sales Strategy
Each guest was either a potential customer or someone with a strong professional network. That means the podcast wasn’t just for listens — it became a relationship accelerator and a soft sales entry point.

💡 2. Network Effect via LinkedIn Distribution
When guests shared their episode, it wasn't just vanity content — it extended the brand’s reach into new, high-signal audiences. Think of every guest as a mini media partner.

💡 3. Clip Velocity
From each episode, they created 8–10 clips to publish throughout the week. But here’s the kicker — more faces = more variety = more engagement.

The insight? Seeing different guests across clips beats showing one guest ten times. Variety signals momentum and credibility.

So What Did They Change?

At first, they planned 1 episode per week.
But here’s what they realized:

• 12 episodes in 12 weeks = 12 guests

• That caps how many new relationships you build

• It also limits your clip and reach potential

So instead, they switched to 3 episodes a week.

That’s 3x:

• New leads

• Guest shares

• Fresh faces in social clips

• Overall impact

Key Takeaways for You

Double (or triple) down on guest velocity during key marketing windows — especially if you have a milestone coming up.

Don’t just post clips — diversify them. Spread across episodes, not just from one.

Use guests to open doors, not just fill airtime. Align your invite list with your customer or partner wishlist.

Plan like a marketer, not a content creator. Think: “What can I drive in 90 days?” Not just “What can I publish?”

Meet our secondary partner for today’s edition: PodPitch. Check them out 👇👇

🚨 Want to become famous(er), grab more customers, and 100X your reach?

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⚡ Drop your LinkedIn URL into PodPitch.
🤖 Scans 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface your perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your targets.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until you're booked.

👉 Want to go on 7+ podcasts every month? Book a demo now and we'll show you what podcasts YOU can guest on ASAP:

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Interesting Thing That I Wrote This Week

That’s it for this week! If you found this newsletter valuable, share it with a friend.

See you next time!

Do what is good for your soul ❤️

All the best,

Vivek

PS. Whenever you are ready, here are 3 ways in which I can help you and your business:

#1: B2B Marketing Consulting and Go-To-Market Advisory for your business.

#2: 1-on-1 Personal Coaching and Mentoring on anything related to Marketing and Go-To-Market Strategies for you.

#3: Promoting you or your brand via this newsletter.

For any of these things just shoot me a reply, and we will arrange a time to chat.