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Unlock the Secret to Winning Prospects: The Art of Nurturing Over Pitch Slapping

Leverage SEO with Nurturing Strategy + Marketing with The Market

If you are new here and have not tried my free LinkedIn Post Generator, I would appreciate it if you did.

Click here to create a detailed and engaging LinkedIn post by typing the text and hitting Enter.

AI for TikTok Video - Experiment

I have been experimenting with a ton of AI tools, and a few that I’m trying now are those that can help me create good short-form videos for Instagram, TikTok, and YouTube.

I generated the below video using - ChatGPT, InVideo Plugin, and TikTok’s in-built Captions.

ChatGPT Prompt - Create a 2-minute TikTok video on this very interesting B2B Marketing trend. {Entered the text from one of my LinkedIn Posts}

What do you think?

(Apologies in advance to folks in India, TikTok is banned there)


🤯 🤯 If you are in B2B Marketing and not paying attention to this trend then you are missing out big time. ⚙️ There is a huge shift happen... See more

The Art of Nurturing Over Pitch Slapping

Today, a glaring oversight in business strategy is often found in the art of nurturing prospects. 

Many companies, perhaps even yours, have fallen into the monotonous trap of the pitch: "We're the best at X. Can we have 30 minutes to convince you?" This approach might resonate with those already on the verge of purchasing, but the vast majority ignores it.

Let's be honest: the "look how great we are" spiel fails to entice discerning clients. Do you know what's missing? 

An effective prospect nurturing strategy.

Imagine an offer that is so enticing that your target market cannot resist accepting it. An offer that doesn't scream effort, that doesn't reek of sales tactics, and that delivers immediate, undeniable value. That's the cornerstone of a successful prospect nurturing strategy.

What is the best way to craft an irresistible offer?

It's all about the pivot.

Invite your prospects to share their wisdom and congratulate them on their achievements. Get rid of the tired "check out our site" and replace it with a genuine "let's show off what you've done." 

Make them a hero, shed the limelight on them. Put their expertise to good use and share it with the world.

There are myriad ways to engage:

➡️ Provide benchmark data tailored to their industry.

➡️ Connect them with peers at an exclusive networking event.

➡️ Feature them on your podcast.

➡️ Request their insights for an article.

By employing these strategies, you are not just capturing attention, but cultivating appreciation and dialogue as well.

Don't forget that nurturing isn't an instant sales tool. It's the beginning of a trust-building journey, a mutual learning experience — not a pitch slap!

Execute this well, and you might never need to pitch again. Why? 

Because curiosity will be piqued, and the law of reciprocity will take hold. 

If you feature them in your content, they'll pay attention to you. When they see how you benefit others, they'll wonder what they're missing out on.

With a masterful prospect nurturing strategy, you'll never need to say, "We're awesome. Let's talk." 

Instead, they'll be the ones seeking your expertise, asking, "Can you spare 30 minutes for some advice?"

Nurture genuinely, and watch as prospects transform into partners in conversation and, ultimately, in business.

Secret Tip: Leverage SEO with Nurturing Strategy 

I've been experimenting with nurturing strategies in SEO, and this one is an easy way to get results quickly. 

As a side note, this is a real example of what I have implemented, and I'm very confident you've never seen anything like it before. 

When you are driving top-of-funnel traffic to your website via SEO, get rid of all CTAs such as "request a demo" "download an ebook" or "subscribe to our newsletter" on all those pages.

Instead use CTAs like - "Interested in Being on Our Podcast", "Submit your Quote for a State of Industry Report", etc.

It is an instant game-changer, deploy it today and start building trust with your prospects immediately.

And I promise, you will capture more top-of-the-funnel leads.

Let’s go!!

“Marketing with The Market" Instead of "Marketing to The Market".

Get to know your market beyond marketing strategies and immerse yourself in the vibrant communities where your customers truly reside. You need to know your market beyond the mechanics of business; you need to nurture the spaces where your customers gather and converse.

Community building goes beyond ticking off a checklist. Weaving strong, trust-filled connections is a commitment. We're creating a place where dialogue flourishes and loyalty blossoms.

Imagine a place where customers engage in meaningful conversations rather than just ads. It is a place where they can not only consume, but also contribute, share, and feel at home. That's what community is all about.

Your brand becomes more than a logo or tagline in these communities; it becomes a friend and neighbor you can trust. Authenticity and trust are fertile soil for growing your business.

Therefore, let's shift our focus from mere marketing to creating a world where customers feel seen, heard, and valued. Let's not just reach out to them, but also reach into the communities they cherish.

We will transform every customer interaction into a relationship, every purchase into a partnership, and every community into a home together.

Interesting Thing That I Read This Week

100% agree with this post by Obaid.

Tweet That I Wrote This Week

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.



PS. I love you ❤️