In partnership with

Hello and welcome to the 136th edition of Fresh Salmon, your go-to B2B marketing newsletter that lands in your inbox every week—for free.

Let’s get right into it.

Today's newsletter's primary partner is Walaaxy. Please do click this ad so I could continue to keep this newsletter free for all the subscribers 👇 👇

Walaaxy, the world's #1 automated prospecting tool 🚀

Waalaxy is the world's #1 tool for automated LinkedIn prospecting, with over 150K users and a 4.8/5 rating from +1,200 reviews.

Why? Because it allows anyone, without any technical skills, to automate LinkedIn prospecting:

• Reach out to 800 qualified prospects per month.

• Capture your competitors' audience.

• Test a market for your business.

• And countless other use cases.

Turn LinkedIn into your #1 acquisition channel (and get a 10x ROI with the subscription).

Try Waalaxy for free

Your Content Is Your Magnetic Force 🧲

Every piece of content you put out there on any social media platform — acts like a magnet.

It pulls in those who align with your message and naturally pushes away those who don’t.

And guess what?

That’s exactly how it’s supposed to work.

Trying to make everyone happy?

That’s a surefire way to lose yourself and your voice. Instead, focus on being authentically you.

Share what truly matters to you, your business, and your vision.

The people who connect with your message will naturally gravitate toward you. They’ll stick with you because they like what you stand for.

Your goal isn’t to cater to everyone — it’s to resonate with the right people. The ones who genuinely appreciate your unique perspective.

So, stop stressing about being liked by everyone.

Trust your instincts, embrace your opinions, and watch as the right audience finds its way to you. These are the people who will become loyal followers because they get you.

Let your content be your magnetic force. Those who align with it will be drawn in, and that’s the real win.

Today's newsletter's secondary partner is Oceans. Please do click this ad so I could continue to keep this newsletter free for all the subscribers 👇 👇

Hire offshore talent that come with impressive resumes:

Amira, a Fordham University grad and former JP Morgan associate. Anika, a Kenyon College grad and former Moody’s analyst.

This is the level of talent that Oceans attracts to partner with companies like True Classic, Pattern Brands, and Othership.

Hire full-time, proactive, highly experienced individuals for $3000/month.

Learn more about Oceans

Why is Video Podcasting Taking Over B2B Land?

Because it works. 🙌

In today’s world of endless content, B2B buyers are craving real human connections. Video podcasts deliver just that — engaging, authentic, and dynamic conversations that build trust and keep people watching.

Unlike traditional content, video podcasts give your audience a deeper sense of who you are as a brand, which is vital in a digital world where trust and personality reign supreme.

But why exactly is video podcasting becoming the go-to in B2B?

Here’s the kicker:

Only 17% of podcasters currently record video. Just 17%!

That leaves a massive opportunity for B2B marketers to:

1. Humanize their brand: Seeing and hearing real people adds personality and relatability to your message, making your content memorable and impactful.

2. Cut through the noise: Most B2B content is stale, forgettable, and looks just like the rest. Video podcasting sets you apart, showcasing your expertise in a way that’s dynamic, fresh, and engaging.

3. Give the people what they want: Let’s face it — video content is what audiences are gravitating toward. Whether it’s a 10-second LinkedIn clip or a full YouTube episode, video is easy to consume, easy to share, and perfect for repurposing across multiple channels.

If you're not using video, you’re missing out on the easiest way to build a stronger connection with your audience.

With only 17% of podcasters doing video, the stage is set for you to lead.

The only question is: Are you ready to step into the spotlight? 🎬

Checkout out our primary partner: Walaaxy for LinkedIn growth 👇 👇

Boost your conversions and save time with Waalaxy!

• Generate hundreds of leads on LinkedIn starting at €0 per month.

• Automate all your actions and let the app handle the rest.

• Zero skills needed.

Start your free trial now

𝗧𝗵𝗲 𝗨𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆

LinkedIn now has over 1 billion users.

Impressive, right?

But here's where things get interesting: while 16% of LinkedIn users log in daily, only 1% of them post content weekly.

That means the vast majority of users — your ideal customer profile (ICP) — are showing up, consuming content, but not contributing to the conversation.

Let's break it down further: nearly half (48%) of LinkedIn’s users log in monthly, but a mere 7% post something every three months.

What does that mean for you as a marketer?

There’s a massive content vacuum on LinkedIn. Your ICP is hungry for relevant insights, strategies, and solutions, yet hardly anyone is creating content tailored for them.

This is your golden opportunity.

When you post regularly, you’re not just sharing ideas; you’re building relationships, trust, and authority in a space where your competitors are largely silent.

And with LinkedIn's organic reach still relatively strong compared to other platforms, your posts don’t just vanish into the ether.

They stick. They circulate. They resonate.

So, if your ICP is consuming content but there’s no one feeding them, why not step in?

Fill that gap with high-value content that speaks directly to their challenges and needs. You don’t have to wait for someone else to start the conversation — because, odds are, they won’t.

You’re already in the room; now it’s time to grab the mic.

Are you ready to own that 1%?

Interesting Thing That I Read This Week

What do you think about this?

Tweet That I Posted This Week

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. Do what is good for your soul ❤️