Unlock Engagement With CEO Video Updates

+ Free Access to Strategic Analyzer + B2B Pivot Stories

I have some exciting news that will make your day! Hold onto your hats! 

Last week, I whipped up some GPT magic using OpenAI's ChatGPT.

Well, guess what? I've cracked the code to make it public, and guess who's getting first dibs?

That's right, you!

Introducing the "Strategic Analyzer" – your personal Gartner Analyst in the digital realm. With this tool, you get in-depth competitive analysis with snazzy Executive Summaries tailored to your business, just like having your own top-notch executive assistant.

So, roll up your sleeves and give it a try here → the "Strategic Analyzer" awaits!

Personalize Your Business Touch: CEO Videos as a Game-Changer

This week, I'd like to share a marketing gem with you - a strategy that is so captivating that it is almost like finding a diamond in a sea of pebbles. 

It is a tactic that is rarely used, but its ability to grab attention and spark curiosity cannot be denied. 

I must admit, it certainly piqued my interest and grabbed my attention!

I’m talking about personalized video updates straight from the CEO to you.

Imagine engaging stories about your product updates, sneak peeks at upcoming features, or even the inside scoop on what's going on behind the scenes at the company.

I feel like I've received an exciting letter from an old friend; this isn't just any update, but one filled with exciting news.

Take, for example, the fantastic Sam Jacobs (CEO) from Pavilion.

It's like clockwork every Monday morning when he sends me this delightful video update. 

It's not just informative; it's a weekly dose of inspiration, a unique way to engage with customers.

What makes this approach so brilliant?

Simple. In an age where we are bombarded with generic, impersonal emails, these video letters are refreshing. 

Seeing the human face behind the corporate mask makes us feel valued and connected. It's hard not to love a good story, especially when it's coming straight from the top.

You can just picture it: the CEO sending you a video every week to let you know what's happening. This is like having a backstage pass to the company's inner workings. 

Wouldn't it be great if you could respond to these videos and get a personal response? 

Talk about building real connections and overcoming barriers!

Why would a CEO take this time?

As far as I am concerned, it's not just part of their job, it's an essential way to keep in touch with you, their customers. They are not just selling a product; they are building a community by sharing their vision and updates.

This is my takeaway for you: start creating more video updates. 

Engage your customers, buyers, and community by sharing your stories, progress, and passion. It's a game-changer, I assure you.

And keep changing the marketing world, one video at a time!

B2B Pivot Stories: Green Solutions Inc. 

In today's B2B Pivot Stories, we look at "Green Solutions Inc.," a company specializing in industrial waste management. The company achieved remarkable success by focusing on partnerships and collaboration rather than a product or service change.


  • Green Solutions Inc. primarily provided waste disposal and recycling services to individual manufacturers.

  • There was intense competition and a limited market in which they could secure contracts.

Pivot Strategy:

  • Rather than targeting individual companies, Green Solutions has formed partnerships with industrial parks, offering comprehensive waste management services to all businesses within the park.

  • The company also established strategic alliances with environmental agencies and nonprofits to improve waste management practices, thus enhancing its brand reputation.


  • Green Solutions increased its client base significantly without having to negotiate individual contracts because it collaborated with entire industrial parks.

  • Due to larger-scale contracts and more efficient operations, this pivot led to a 60% increase in revenue within two years.

  • Collaboration with NGOs led to more sustainable waste management practices, reducing clients' carbon footprints.

Key Takeaways:

  • Taking advantage of strategic partnerships is at the heart of Green Solutions' success.

  • A pivot to an industrial park-based approach illustrates how business model innovation can unlock new growth opportunities.

  • The company's collaboration with environmental organizations enhanced their operational efficiency and positioned them as a leader in sustainable waste management.

Interesting Thing That I Read This Week

That’s a great tip!

Tweet That I Read This Week

Build an audience. Period.

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.



PS. I love you ❤️