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Unbelievable! Mercedes' Winning Strategy with a Chicken

+ X vs LinkedIn - Which is Better for Making Real Connections?

Hello and welcome to the 114th edition of Fresh Salmon.

It is my pleasure to have you here, and if you would like to read past issues of the newsletter, please click here.

Happy Easter if you celebrate. May peace and love be in abundance this Easter Sunday. Also, we celebrated my elder daughter’s birthday yesterday, she turned 4!

Now let’s dive in. How about we do a little X/Twitter versus LinkedIn comparison, shall we?

X/Twitter vs LinkedIn - Which is Better for Making Real Connections?

I will tell you right now, if you are on a mission to weave a web of meaningful relationships and personal connections, X/Twitter is your secret weapon. It's like comparing a cozy coffee chat to a formal business meeting.

Tweets and responses provide a whole new level of one-on-one communication that LinkedIn's comment section cannot offer.

It's personal, it's intimate, and that's where the real conversations take place. The vibe on X is like whispering into someone's ear instead of shouting across a crowded room.

And here's the kicker: the authenticity on X is through the roof. 

There's only genuine content here, no fluff or corporate polish.

When you comment on someone's tweet, it's just between you and them—no need to perform for an audience. This freedom encourages everyone to drop the facade and get real.

I began dipping my toes into X around September 2023, and the journey has been nothing short of amazing. 

The number of impressions I've received has risen to approximately 300K and my followers have doubled to nearly 1431. And all this without technically going viral. 

However, it's not all about the numbers. Where is the real gold? 

One-on-one conversations with some incredible people.

Funny thing is, I've been connected with some of these people on LinkedIn for years, but it took X to bring us together. 

We've moved from tweets to actual phone calls. Mind-blowing, right?

In other words, if you've been sleeping on Twitter/X, it's time to wake up and dive in.

Don't miss out on this opportunity, you won't regret it.

🚗+🐔=💥 Mercedes' Ad Secret? You Won't Believe It!

There was a chicken commercial that Mercedes-Benz released nearly a decade ago that was a big hit with consumers. 

That's right, a chicken commercial. 

To some, this might seem bizarre, even silly.

However, the "silly" ad was pure genius. Like a hot knife through butter, it sliced through the clutter.

Put it into perspective. Do you know what the typical car ad looked like? 

It's practically a cliché: a ridiculously good-looking person cruising along a scenic route. Yawn. Mercedes, though? 

They weren't playing by those rules. Using what I refer to as a "Pattern-Breaker," these guys were in a league of their own.

It wasn't just different; it was a game-changer. In a sea of sameness, it stood out and captured hearts. 

How did they do it? 

Not by praising the car's handling on some scenic road. It was way more creative than that. Using a chicken, they demonstrated how smooth the car handled. Folks, it's a chicken!

Here's where it gets interesting for B2B. Mercedes-Benz's approach offers the following golden nuggets of wisdom:

1. Benefits over features: 

Don't just list what your product can do, show how it makes life easier. Focus on the benefits.                                                     

2. Dare to be different: 

Breaking the pattern and embracing your uniqueness aren't just cool; they're your superpowers. Pattern-Breaker techniques aren't just tactics; they're the key to standing out.

So, what's the takeaway?

Be bold, be different, and maybe, just maybe, think about how a chicken could showcase your next big idea, right?

Interesting Thing That I Read This Week

“Known well” > “Well Known” 🎯 🎯 🎯. . .

Tweet That I Noticed This Week


What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.



PS. I love you ❤️