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Hello and welcome to the 139th edition of Fresh Salmon, your go-to B2B marketing newsletter that lands in your inbox every week—for free.

Let’s get right into it.

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The Next Big Skill: Why "Learn to Market" Will Change Everything

Picture this: a world where marketing skills become as indispensable as coding once was.

Coding was once the golden ticket to Silicon Valley, startups, and dream careers. But the landscape has changed.

What if I told you the next big movement — one that could change lives, create opportunities, and reshape the future — isn't coding? It’s marketing. And a big onus of it goes to AI. AI has totally changed the game when it comes to writing code.

We need to rethink how we approach the future of education and career development. Just as platforms like Codecademy democratized access to coding and transformed industries, the same can and should be done for marketing. The potential is enormous, and it's time to unlock it.

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From Silicon Valley Dreams to Marketing Reality

Back when learning to code became mainstream, it was a life-altering opportunity. People in remote parts of the world suddenly had a shot at tech jobs once thought to be out of reach. Dropouts were building million-dollar companies. Entire careers were being reshaped as coding became the gateway to massive economic gains.

Now, fast-forward to today. The power that once lay in coding has shifted.

In today’s crowded, attention-scarce economy, knowing how to build something is only half the equation. The ability to market that product, service, or idea is what will truly set you apart.

Marketing is no longer just a "nice-to-have" skill; it’s the new currency of growth.

Why Marketing Needs to Be the New Playbook

It’s not enough to create something remarkable — you need to know how to sell it.

In this age of endless content, constant distractions, and a sea of competition, those who master the art of reaching and resonating with people will win.

Marketing is no longer a luxury for companies with large budgets. It’s a necessity for individuals, startups, and organizations at all levels.

Imagine giving people access to the same tools marketers use to dominate industries. From harnessing the power of SEO to making data-driven decisions through platforms like Google Analytics, marketing has the potential to create new pathways for financial independence, career transitions, and entrepreneurial success.

But this knowledge is still behind closed doors, taught only in expensive MBA programs or specialized courses. It’s time to break those barriers and open marketing education to everyone.

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A Global Marketing School for All Ages

We need a new kind of school — a platform that teaches people the skills to market effectively, regardless of their age, location, or background.

Imagine a learning experience where anyone can access high-quality marketing education for free.

This wouldn’t be a traditional school. It would combine the real-world application of marketing with hands-on learning.

We’re talking interactive courses, live workshops in select cities, and mentorship from top industry professionals. This could be the launchpad for careers in growth, branding, and digital strategy.

This school wouldn’t just be about teaching people how to run an ad campaign or use social media tools. It would teach people how to understand trends, how to craft compelling stories, and how to scale their ideas into movements that drive real-world impact.

Building a Path to Economic Freedom

Learning to market isn’t just a skill; it’s a tool for economic empowerment. 

When you know how to market effectively, you have the power to transform opportunities into success. You can launch your own business, drive sales, or even build a personal brand that stands out in the digital age.

This shift isn’t just about education — it’s about economic empowerment on a global scale. Marketing levels the playing field in ways coding never fully could. It equips people to create their own pathways to financial freedom, offering them the tools to build, grow, and thrive in any industry.

Why Marketing is the Next Big Equalizer?

We need to shift our focus. The next great skill that will level the playing field isn’t in coding or development. It’s the ability to market, to create demand, and to connect products or services with the people who need them.

By learning marketing, individuals can achieve more than they ever imagined. Whether it’s a budding entrepreneur trying to launch a business or a mid-career professional looking to switch industries, mastering marketing will open up doors previously closed to them.

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A New Era of Empowerment

The world needs a new platform — a place where marketing education is not reserved for the elite or the privileged.

This platform would break down barriers and provide people with the tools to understand audiences, build brands, and drive growth across any sector.

But this is more than just professional development. It’s about creating economic opportunities that scale, allowing people to build their own futures, unbound by geographic or financial limitations.

Think about a young student in a rural town, learning how to manage social media campaigns, or an aspiring entrepreneur using marketing to take their side hustle full-time. This is the kind of empowerment that can change lives.

Shaping the Future

As we shift into this new era, the ability to market will be as crucial as coding once was. We need to make marketing education accessible, global, and inclusive.

We’re not just teaching people how to build businesses — we’re empowering them to thrive in an economy where attention is currency and connection is key.

This is about more than creating marketers. It’s about unleashing potential, breaking down walls, and building a world where anyone can succeed, no matter where they start.

The future of education — and economic empowerment — lies in learning to market.

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AI Meets Storytelling: How I’m Scaling Content and Building Audiences Faster Than Ever

As I continue to build my healthcare-focused media company, one of our major goals is to cultivate a large, engaged audience across all the shows on our network.

To achieve this, we’re leveraging a media-first content strategy, creating an array of media in the form of video podcasts.

Now, producing dedicated podcasts for each segment is rewarding, but let’s be real—it’s time-consuming. And in a fast-moving space like healthcare, we needed to think about how we could produce high-quality content at scale, but faster.

That’s when we landed on an idea that’s both experimental and exciting: 100% AI-narrated podcasts.

The concept was simple: could we use AI to narrate podcasts in a way that’s not only efficient but also engaging enough to keep audiences hooked?

The answer — let’s test it!

Two Shows. Two Concepts. Full AI.

I rolled out two distinct shows, each narrated entirely by AI, to test this theory.

The first show focuses on healthcare marketing, public relations, and advertising stories within U.S. healthcare — a space that’s ripe with untold, impactful stories.

The second show takes a broader approach, sharing monumental, untold stories from the U.S. healthcare system, covering the milestones and events that have shaped the industry.

Within the first week, we produced and published five episodes for each show.

That’s 10 episodes total in just a matter of days. This alone was a game-changer, but what surprised me even more was how quickly one of the shows gained traction.

Hitting the Charts — Faster Than Expected

To my surprise, the first show, which focuses on healthcare marketing, PR, and advertising, broke into the Top 50 on the Apple Podcast charts in Canada within 24 hours of its launch.

The format?

Simple. Each episode runs an average of fewer than seven minutes, providing highly engaging, bite-sized content that can be easily consumed on the go.

These aren’t your typical podcasts either — AI narrators bring the storytelling to life, and the feedback so far shows we might be onto something.

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Why AI and Why Now?

Healthcare is an ever-evolving industry. Whether it’s digital transformation, the latest tech in health, or the stories that don’t always make headlines, there’s always something new to share.

AI narration allows us to scale this storytelling approach at a rapid pace, without compromising on quality. More importantly, it’s efficient — allowing us to release more content, cast a wider net, and build a larger audience, faster.

But this is just the beginning. There’s so much room for experimentation in this space. While we’ve seen some early success with the healthcare marketing-focused show, the broader, untold stories concept is already showing promise.

It’s clear that this kind of AI-driven content has an audience, and now the plan is to keep experimenting with formats, concepts, and topics to see how far we can push it.

What’s Next?

We’ll continue to test different AI formats and concepts, always with the goal of making our shows engaging and informative, while tapping into new audience segments.

The early results have been promising, but we’re just scratching the surface of what AI can do for content creation in media and healthcare.

As we move forward, expect to see more innovation, faster production times, and new ways to tell stories that matter to the healthcare industry.

This is just the start of a long journey to see how far we can go in reshaping media through AI.

Interesting Thing That I Noticed This Week

Sam Jacobs spitting fire as usual 🔥🔥🔥

Tweet That I Posted This Week

This concludes this edition of Fresh Salmon.

Do what is good for your soul ❤️

All the best,

Vivek

PS. Whenever you are ready, here are 3 ways in which I can help you and your business:

#1: B2B Marketing Consulting and Go-To-Market Advisory for your business.

#2: 1-on-1 Personal Coaching and Mentoring on anything related to Marketing and Go-To-Market Strategies for you.

#3: Promoting you or your brand via this newsletter.

For any of these things just shoot me a reply, and we will arrange a time to chat.