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The Power of Partnerships in B2B Go-To-Market

+ What's a Good Number of Podcast Downloads?

During my sixth grade year at a boarding school in India, right outside my classroom there was a sign that read:

"There is no shortcut to success".

The sign was really to keep us from walking through the garden, but it had a deeper meaning, an unforgettable lesson.

This is very true when it comes to Marketing. 

There is no silver bullet.

There is no shortcut.

Sorry. None.

A formidable and efficient marketing engine is all about putting multiple layers of marketing together.

Doing a lot of hard and boring stuff together. Lots of repetitive stuff consistently for a relatively long time.

And then things start coming together. First a few, and then a whole lot.

But there is no shortcut to success. Period.

Maximize Your Market Impact: The Partnership Path to B2B Success

It's no secret that the pursuit of enhanced technological capabilities can sometimes lead businesses down the path to increasingly complex tech stacks, but a pivotal realization is dawning on the corporate world: Customers aren't clamoring for more complex software and hardware bundles; they're looking for superior results. 

There's no doubt that the metric of success has shifted from the breadth of technological acquisition to the depth of value realization.

For businesses struggling with Go-To-Market strategies, this isn't just a subtle shift -- it's a call to action.

There's a lot of evidence to support the effectiveness of robust partnership programs: companies that masterfully leverage their partnerships are seeing their revenues skyrocket at two times the rate of their less collaborative competitors.

It's easy to see why this trend is happening. Almost 70% of the IT market now runs through channels and partnerships, which underscores the importance of collaboration in this sector (Credit to Canalys).

A staggering $4.7 trillion tech market is dominated by 73% partner-driven companies, with nearly 90% partner-assisted.

They're not just numbers; they're proof that partnerships can change things.

Adopting a partnership-centric approach isn't easy. Often, revenue leaders face skepticism from peers, the board, or venture capitalists. 

To those facing resistance, I say let the data lead the way. When the facts are presented, the narrative changes from doubt to opportunity.

It's clear and compelling why you should integrate partnerships into your Go-To-Market strategy. 

For organizations looking to navigate and thrive in today's market, strategic partnerships aren't just a strategy, they're a necessity. 

Now the question isn't if partnerships can boost your business; it's whether your company can afford to overlook their incredible potential.

The onus falls on businesses to adopt a more symbiotic approach to growth as we navigate a market where customers expect outcomes rather than inputs. 

Through partnerships, you can not only meet but exceed these expectations, creating an ecosystem where collaboration is key to success and innovation. 

It's time to rethink Go-To-Market strategies through the power of partnerships.

What's a Good Number of Podcast Downloads?

Podcasting, one of the most dynamic frontiers of the digital age, has a formidable custodian in Buzzsprout.

One of the biggest podcast hosts in the world, Buzzsprout doesn't stop at just facilitating podcast distribution. Having over 123,000 active shows, their platform isn't just a host; it's a barometer.

We've got a ton of data in BuzzSprout, painting a vivid picture of podcast performance benchmarks and listener behavior patterns.

They don't hoard this info, but share it generously through their Platform Stats page publicly.

You can use Buzzsprout's metrics to measure your success as a podcasting pro or as a neophyte. For podcasters looking to gauge their reach, here's what it means to have a 'good' number of downloads:

- Over 31 downloads puts a podcast in the top 50% within a week of releasing an episode.

- Exceeding 120 downloads means you're in the top 25%.

- Over 477 downloads puts a podcast in the top 10%.

- Breaking 1,155 downloads puts a podcast in the top 5%.

- Podcasts with more than 5,226 downloads join the top 1%.

Stats like these aren't just numbers, they're milestones for podcasters looking to make their voices heard.

When it comes to listening platforms, Apple Podcasts is the lion's share with 44.4%, followed by Spotify's 28.6%. Finally, Google Podcasts captures a significant 3.5%, making this a triptych of podcasting platforms.

It's interesting to see how podcast downloads are distributed geographically. The United States is the podcasting heartland, with 50% of downloads. Podcasts are popular in the United Kingdom (5.8%), Canada (4.6%), Australia (3.8%), and Taiwan (3.6%).

Data narratives like this one provided by Buzzsprout are not just numbers, they're strategic compass for podcasters. It helps creators tailor their content, understand their audience, and navigate the podcasting ecosystem.

Where do you stand?

Interesting Thing That I Read This Week

The Kelce Brothers!

Tweet That I Read This Week

One of the most honest posts that I read with real substance.

“It’s a free market….”

“No gatekeepers here…”

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

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PS. I love you ❤️