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The Internet Speaks Video. Are You Whispering?

Hollywood cracked the code. 5 storytelling frameworks we actually use with clients and how you can too.

Author

Vivek Nanda
August 03, 2025

In partnership with

Hello and welcome to the 178th edition of Fresh Salmon.

If you're new here, welcome aboard! 🧡
And if you’d like to catch up on past issues, click here.

Meet our primary partner for today’s edition: Roku. Check them out 👇

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Before we dive in… a personal note.

This week was a tough one for our family.

On Tuesday, my wife had a sudden, shooting pain - and when we rushed to the hospital, we found out she had a blood clot in her lungs (Pulmonary Embolism). She was admitted immediately.

Thankfully, she’s now back home and recovering, but she's on blood thinners, and life looks a little different this week.

Moments like this always stop me in my tracks.
But they also remind me exactly why we do what we do.

A lot of what we’re building with TopHealth (media network) especially in healthcare - comes from personal experiences like this one. My wife and I talk about it often. We call it Positive Transformative Trauma.

It’s our way of naming the hard things we’ve been through - the kind of things we wouldn’t wish on anyone - but that push us to create something that might spare others the same pain.

So that’s what we’re doing.
We’re building.
We're telling stories.
And we’re trying, in our small way, to create change through media and strategic marketing - one episode, one insight, one signal at a time with people who are building in healthcare or serving the people in their health and wellness.

I wrote about Positive Transformational Trauma a few days ago on LinkedIn as well, see this -

Thanks for being here. Now let’s dive in.

The Internet Speaks Video.

Let’s get something straight:

❝

Content isn’t rare anymore.
Context is.

We’re swimming in content. Thanks to ChatGPT, Claude, and a dozen other tools, anyone can generate 50 posts in under 5 minutes.

But when everyone has content, the only thing that separates you is voice.

Not just your brand voice.
Your actual voice. Your body language. Your rhythm. Your lived experience.

And that’s why today’s winning strategy isn’t just about “doing video.”
It’s about showing up authentically on camera, telling the stories that only you can tell.

There’s a reason every major brand, from niche startups to Netflix-level platforms - is pivoting toward video-first content:

  • It scales across every channel

  • It captures tone, emotion, and trust

  • It’s harder to fake (AI can’t do you)

  • It anchors your narrative across platforms

But more than anything? There is a format that should be part of your marketing arsenal, and must play a much bigger role in your overall content strategy, and that format is: Video Podcast.

Video podcasts create the closest thing to real connection in digital media.

They let your audience watch your thinking in real-time.
They hear your pauses. Your tone shifts. Your reactions.
That’s the magic of modern marketing.

Your Podcast isn’t just a series - it’s a Storyworld!

So let’s stop treating the trailer like a throwaway. It’s one of the most essential pieces of your strategic marketing.

At TopHealth and across our media network, we work with many clients who are building thoughtful, high-trust shows, and this is something we talk about all the time.

Yes, we help them create podcast episodes.
But more than that, we help them craft cinematic narratives.
And when it comes to your trailer, we don’t just think of it as a teaser…

We treat it like a film preview - designed to hook, build emotional momentum, and spark binge-worthy anticipation.

Here are a few examples:

To do that, we borrow directly from the masters: Hollywood.

We’ve reverse-engineered some of the most effective trailer formulas from the last decade and adapted them for podcasts, healthcare brands, B2B storytelling, and thought leadership media.

These frameworks aren’t theory.
They’re what we actually use with clients to launch shows, reposition brands, and win attention in a crowded feed.

Today, I’m sharing 5 of them with you - complete with links and breakdowns so you can see exactly how they work.

Use them to script, edit, or rethink your next trailer, and bring the storytelling to life.

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5 Hollywood Frameworks for Effective Trailers

1. The Three-Act Tease

Act 1: The world / hook / normal
Act 2: A shift / challenge / surprise
Act 3: The stakes / a twist / a cliffhanger

Why it works: This is the classic trailer structure. It tells a complete emotional arc in 60 seconds.

Great for: New show launches, story-driven seasons, founder-led interviews

Examples:

2. The Mystery Box (J.J. Abrams Style)

Reveal just enough to raise questions - not answer them.
Hold back. Tease. Let curiosity do the work.

Great for: Thought leadership series, investigative storytelling, product-led content

Examples:

3. The Voiceover Emotional Arc

Let one voice carry the weight - maybe yours, maybe your guest’s.

Overlay it with footage, flashbacks, or b-roll. Let the truth in their voice set the tone.

Great for: Trauma, personal journeys, founder philosophy, coaching brands

Examples:

4. The Cutdown Collage

Fast cuts. Big moments. Quick turns of phrase.
Use music to build and then land with one final question.

Great for: Multi-topic shows, guest-heavy series, fast-paced industry content

Examples:

5. The Sound-Driven Trailer

Use breath. Silence. Clicks. Reverb.
Let the sound carry tension and pace.

Great for: Transformational stories, mental health narratives, quiet power

Examples:

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Here’s How This All Ties Back to Video Strategy

If you're already recording video - amazing.
If you're not, you're building with one arm tied behind your back.

Let’s stack it:

  • 🎙️ One video podcast

  • ➡️ 7-10 short-form clips (Reels, LinkedIn, TikTok, Shorts)

  • ➡️ Blog post + newsletter + carousels

  • ➡️ Audio to Spotify + Apple

  • ➡️ Trailer using one of the 5 frameworks above

You’re not “just posting content.”
You’re launching a show.
You’re shaping a narrative.
You’re making marketing feel cinematic and that’s what audiences crave now.

Content’s Cheap. Context Isn’t.

In a world where AI can write your copy, your voice becomes the brand.

Here’s how to make it land:

  • Go video-first

  • Lead with authentic dialogue, not scripted marketing

  • Create trailers that don’t just tease — but tell a story

  • Show, don’t tell

The Internet speaks video now.
So don’t whisper in text.
Take the stage. And speak in your own voice.

That’s it for this week! If you found this newsletter valuable, share it with a friend.

See you next time!

Do what is good for your soul ❤️

All the best,

Vivek

PS. Whenever you are ready, here are 3 ways in which I can help you and your business:

#1: B2B Marketing Consulting and Go-To-Market Advisory for your business.

#2: 1-on-1 Personal Coaching and Mentoring on anything related to Marketing and Go-To-Market Strategies for you.

#3: Promoting you or your brand via this newsletter.

For any of these things just shoot me a reply, and we will arrange a time to chat.