This morning, I delved into Seth Godin's latest email, and he dropped a gem that I couldn't resist sharing with you all.

Here's what Seth had to say: "I've been diligently honing my juggling skills (yes, actual juggling, not just the metaphorical kind). The key, as I've previously discussed in 'The Practice,' lies in the throwing, not the catching. Nail the throws, and catching becomes a breeze.

The strategy for perfecting those throws is deceptively simple yet culturally challenging: Mistakes in your throws should not prompt a desperate lunge to save the situation.

Let them fall.

Just stand there and witness the drops.

Recognize that the issue doesn't stem from your failure to lunge; it originates from imprecise throws.

Now, applying this in a work context (here's where the metaphor kicks in) is admittedly challenging. There's a culture of applauding heroic saves in the workplace. However, those heroics can hinder the quest to build superior systems.

If striving for a better system is the goal, it might even entail shutting down the entire operation when the system falters."

Take a moment to absorb that. It is amazing how powerful this example is.

In my mind, this is most applicable to marketing. You should experiment a lot, but don't be afraid to let go of campaigns, pricing, channels, and segments that aren't moving the needle.

It's all about refinement in marketing. Your daily refinements lead to incremental improvements in your results. That's it.

Discover the Secret Behind Amul's Timeless $6.9 Billion Marketing Magic 🕰️✨

This Indian brand has been running the same marketing strategy since 1966.

Last year, this brand generated $6.9 billion in revenue. 🤯 🤯

Meet Amul.

Amul is considered a market leader in the Indian dairy industry.

The Amul group of companies was founded in 1946 to improve the lives of local dairy farmers by collectively managing the production and distribution of milk and dairy products. Also referred to as a cooperative model.

A cartoon girl, the Amul Girl, has been appearing in Amul advertisements since 1966, commenting on current events, popular culture, and social issues in a clever and humorous manner.

Known for their wit and relevance, these advertisements are relatable to a wide audience. Amul's ads stay relevant and engaging by addressing timely topics.

Amul has maintained a consistent advertising style for over 50 years now.

Ads by Amul are often clever and punny. They create memorable advertising through this linguistic creativity.

The ads of Amul have often provided insight into cultural, social, and political issues beyond humor. As a reflection of the nation's collective consciousness, they have covered everything from sports events to Bollywood releases to major news events.

Amul's ads resonate with everyday people. They connect with the common person's experiences, interests, and concerns, making them feel a personal connection to the brand.

Amul's advertising campaign has been running for decades, making it one of the longest-running and consistently successful ad campaigns in the world.

What do you think of it?

Debunking the 'Fail Fast' Myth

Fail fast, experiment harder!

That advice might just be the biggest hustle in the startup world.

Startup CEOs will tell marketing teams - "Go forth, experiment recklessly, and embrace failure like a badge of honor."

They will say - "Who cares if you crash and burn, as long as you're swinging for the fences?"

But here is a reality. The whole thing is a lie.

In fact, if you don't chalk up a few “Ws” on your scoreboard, you won't last.

You will get fired.

Getting wins gives you more time to experiment and get better results.

Getting wins is important to extend your runway with the company.

Getting wins helps you get the license to fail more.

Getting wins gets you more marketing dollars.

So, here's the ultimate take-home: As you wade through the startup swamp, remember that the name of the game is winning. Stack those victories like poker chips.

It's the unvarnished truth in all its glory. Period.

Bonus Tip:

Interesting Thing That I Read This Week

This post by Mike is 🌶️ 🌶️ 🌶️

Tweet That I Noticed This Week

Owned > Rented

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. I love you ❤️