The business world is witnessing an electrifying battle that is reshaping the landscape as we know it.

In this epic arena of the Attention Economy, creators and established businesses are locking horns in a full-blown skirmish. You can imagine the stakes - we're talking tens of billions in revenue and equity value!

The Heart of the Battle: The Attention Economy

It's not a fad; it's the new reality of business. 

Building trust and engaging audiences is not just important - it's absolutely vital for the future of business. 

The key to building brand affinity and trust is attracting attention. 

Attention is not just valuable; it is the golden ticket, the secret sauce to customer acquisition, and the foundation of culture.

Big businesses have been playing this game for ages, but now creator-operators are changing the rules. 

Creative powerhouses have amassed passionate fans, and big companies are paying top dollars to reach these audiences. Hello, B2B Creators!

The Rise of the Ambitious Creator-Operators

Although creators do get a slice of the pie, let's face it - it's usually just a tiny sliver. Who gets the lion's share? That money stays in the pockets of the big brands. Is it fair? Smart? Time to ponder these questions!

Keep an eye out, though!

Today's creators don't rely solely on ad revenue, information products, or merchandise sales. They are aiming much higher than they were before. 

They are about to launch groundbreaking products and services that will revolutionize entire industries. 

Essentially, they are flipping the script, upending the status quo, and reclaiming what is rightfully theirs. It is evident that the convergence of entrepreneurial savvy and creative brilliance is having a profound impact on the business world.

Bold Predictions

Businesses owned by Creator-Operators will be the biggest rivals to existing businesses and big brands.  

The Creator-Operators are building businesses focused on products and services that will compete with established businesses. 

Since Creator-Operators have more trusted audiences than traditional brands, they will eat into big brands' pie. There will be a loss of clients for the big brands due to the business models built by Creator-Operators. 

As a result of this wave of Creator-Operators, there will be several self-funded businesses arising. Friends, family, and angel investors will drive this model instead of the old-school VC funding model. 

In my view, the rise of Creator-Operator Owned Businesses can be compared to the German Mittelstand. 

It was the German family-owned businesses that exploded into the economy and created a large number of small and medium sized businesses (SME's). German Mittelstand formed the economic backbone of the country.

This will lead to a larger market consolidation through mergers and acquisitions by larger brands and companies attempting to acquire Creator-Operator owned businesses. 

The Future of Business: Collaboration

So what are the takeaways? 

It is imperative that creators think long-term and build businesses that are sustainable. 

The importance of collaborating with creators and forming equitable partnerships should be recognized by businesses.

This is an unprecedented moment in the history of business. 

Those who grasp and embrace this shift will be the ultimate winners.

The business world today is at the threshold of a new frontier where established businesses cross paths with creators, and the possibilities are endless. We are all experiencing the thrill of an ever-evolving, dynamic world of business! 🌟🚀💡

MrBeast Launched a YouTube Analytics Platform

YouTuber Jimmy Doladson, also known as MrBeast, has launched an analytics platform along with creator Chucky Appleby. ViewStats is currently in beta testing.

MrBeast is known for his attention to detail, even going as far as experimenting with mouth-open versus mouth-closed thumbnails. 

Among Donaldson and Appleby's goals for ViewStats is to help other creators approach their content analytically and data-driven. Their goal is to make it so useful that creators check it daily.

Another example of Creator-Operators challenging other analytics platforms on the market by launching their own product.

Interesting Thing That I Read This Week

Tweet That I Noticed This Week

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. I love you ❤️