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The Best Marketers Reverse Engineer Everything
I traced one viral creator's workflow, and it changed how I build.
Vivek Nanda
June 28, 2026
In partnership with
Hello and welcome to the 215th edition of Fresh Salmon.
If you're new here - welcome aboard.
And if you’d like to catch up on past issues, you can explore the archive anytime.
Meet our primary partner for today’s edition: Mode Mobile. Check them out 👇
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One of the most underrated marketing skills today isn't copywriting.
It isn't design.
It isn't even AI.
It's reverse engineering.
Whenever I come across content that makes me stop scrolling, I ask one question:
How was this actually made?
Recently, I found a TikTok account producing incredible short-form historical videos.
Instead of simply admiring the content, I became curious.
Who created it?
What tools were they using?
What was the workflow?
I reached out to the creator, took one of his courses, and unpacked his entire production system.
Here's what I discovered:
Research, scripting, scene planning, and dialogue using AI (primarily Claude, sometimes ChatGPT)
Character and visual generation in MidJourney
Image-to-video animation with Grok
Everything stitched together in CapCut
That's it.
Not magic.
Just a repeatable system.
Once I understood the process, I built my own version.
Within days, I was producing videos I previously thought required an entire production team.
That's the power of reverse engineering.
You don't copy.
You understand the system behind the outcome.
Meet our secondary partner for today’s edition: Hubspot. Check them out 👇
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The second realization has been even bigger.
AI has completely changed the speed of execution.
A few years ago, building sophisticated software meant hiring developers, writing specifications, waiting through multiple sprints, and spending months getting something usable.
Today?
I white-prompted an entire new TopHealth website.
It now includes:
Individual pages for every show
Dedicated pages for featured guests
Streaming directly on the website
An internal admin dashboard so anyone on our team can update content without touching code
What would have taken months can now happen in days.
Sometimes even hours.
We're entering a world where the competitive advantage isn't simply using AI.
It's knowing what to build.
What workflow can you automate?
What repetitive task can disappear?
What internal tool would save your team hours every week?
What creates more value for your customers?
The companies that win won't necessarily have the biggest teams.
They'll have the best systems.
And many of those systems can now be built with prompts instead of programming.
Reverse engineer.
Learn the playbook.
Then build your own.
That's where the leverage is today.
Meet our secondary partner for today’s edition: AdQuick. Check them out 👇
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That's it for this week. If you're in the middle of this transition and you've got a war story - what's working, what's breaking, what you're seeing on the ground - hit reply. I read everything.
If this edition sparked an idea for you, share it with someone building in B2B.
See you next time.
Do what is good for your soul ❤️
Vivek