In partnership with

Hello and welcome to the 190th edition of Fresh Salmon.

If you’re new here, swim back through past issues 👉 they’ll get you caught up.

Today we’ll unpack three ideas:

1. The “Sea of Sameness” crisis - how B2B brands are losing differentiation in their desperation to sound “AI-powered.”

2. Prompting the prompter - how to use ChatGPT itself to craft better prompts for complex tasks.

3. The new media-first content funnel - why modern content isn’t top-middle-bottom anymore, but a single story sliced for attention, trust, and conversion.

Meet our primary partner for today’s edition: HubSpot. Check them out 👇

Want to get the most out of ChatGPT?

ChatGPT is a superpower if you know how to use it correctly.

Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.

Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.

Download the free guide

The Sea of Sameness Problem

Walk any B2B expo floor today and you’ll hear the same chorus:

It’s as if the entire industry were reading from one PowerPoint deck.

At a major healthcare conference last month, one physician-buyer summed it up perfectly:

And that’s the point. In the rush to bolt “AI” onto everything, companies are erasing the very thing that makes them memorable - a clear, human story.

Why this happens

• Fear of irrelevance. Marketers worry they’ll look outdated if “AI” isn’t on the homepage.

• FOMO language. Teams mirror each other’s messaging to look credible, creating identical sound bites.

• Misplaced differentiation. Instead of explaining why the product matters, they explain how it’s AI-powered - which buyers largely don’t care about.

How to stand out

1. Lead with the outcome, not the algorithm. Buyers buy clarity, not compute.

2. Own your tone. If everyone’s futuristic, be refreshingly grounded. If everyone’s safe, be boldly specific.

3. Tell origin stories. The most powerful differentiator is why you built it, not that a model built it with you.

4. Use AI quietly. Let customers discover it’s AI-powered after they feel the benefit. Surprise beats signaling.

Differentiation is not about new tech; it’s about new perspective.

Meet our seconday partner for today’s edition: PodPitch. Check them out 👇

🚨 Automate Podcast Guest Spots and Fill Your Calendar Fast

If you’re a coach or consultant, podcast guesting is the NEW proven & fastest path to full calendars. Stop burning budget on ads and hoping for clicks. Podcast listeners lean in, hang on every word, and buy from guests who deliver real value (like you!). But appearing on dozens of incredible podcasts overnight as a guest has been impossible to all but the most famous until now.

Podcast guesting gets you permanent inbound guests, permanent SEO, and connects you to the best minds in your industry as peers.

PodPitch.com is the NEW software that books you as a guest (over and over!) on the exact kind of podcasts you want to appear on – automatically.

⚡ Drop your LinkedIn URL into PodPitch.
🤖 Scan 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface your perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your targets.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until you're booked.

👉 Want to go on 7+ podcasts every month and change your inbound for life? Book a demo now and we'll show you what podcasts YOU can guest on ASAP:

Book Your Incredible Demo Now

Prompting the Prompter

Here’s a secret from inside the machine: you don’t need to be a “prompt-engineering guru.”
If you can describe what you want, ChatGPT can build the perfect prompt for you.

The hack?

Below are three examples of complex tasks where most people struggle, and how to delegate the prompt creation itself.

Example 1 - Strategic Workshop Design

What to ask:

What you get:
A reusable, parameter-rich master prompt that designs workshops for any topic.

Example 2 - Multi-Channel Campaign Blueprint

What to ask:

Why it works:
You’re teaching the AI to ask before acting, producing context-aware, not generic, campaigns.

Example 3 - Customer Interview Synthesis

What to ask:

Outcome:
A data-backed narrative instead of random summaries - a marketer’s secret weapon.

Great prompting isn’t about magic words; it’s about clarity of intent.
If you can articulate the goal, ChatGPT can build the machinery.

Meet our primary partner for today’s edition: HubSpot. Check them out 👇

Turn AI into Your Income Engine

Ready to transform artificial intelligence from a buzzword into your personal revenue generator

HubSpot’s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.

Inside you'll discover:

• A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets—each vetted for real-world potential

• Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background

• Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve

Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.

Get Your Guide

The New Media-First Content Funnel

Old marketing playbooks taught us:

That model is obsolete.

Today, a single story must travel the entire funnel - re-cut, re-scored, and re-contextualized for each stage.

The new model: Attention → Trust → Customer

1. Attention (Short Form)

   • Use the same core story in micro-formats: reels, shorts, carousels, sound-bites.

   • Goal: spark curiosity.

   • Example: a 15-second clip from your podcast or webinar becomes your top-of-funnel magnet.

2. Trust (Long Form)

   • Lead viewers into depth: the full episode, the case study, the blog essay.

   • Same idea, greater context.

   • Goal: build authority and emotional resonance.

3. Customer (Conversion)

   • Package that same narrative as proof: testimonial video, ROI story, product walkthrough.

   • Goal: turn belief into action.

It’s not three pieces of content; it’s one story told three ways.

Why it works

• Repetition builds familiarity; familiarity builds trust.

• Each touchpoint feels consistent, not fragmented.

• You cut production cost while increasing narrative cohesion.

How to operationalize

• Start every project with a “content atom” - one master idea, script, or interview.

• Map three derivative formats: short = hook, long = depth, proof = conversion.

• Schedule distribution so each version naturally hands off to the next.

That’s how you turn media into an engine, not a megaphone.

The Key Takeaways:

Three truths for modern marketers:

1. Stop blending in. AI is powerful, but your story is rarer.

2. Ask smarter, not harder. If you can describe what you need, ChatGPT can engineer the prompt.

3. Think in systems, not silos. A single story, split into attention → trust → conversion, outperforms a thousand disconnected posts.

Differentiate through perspective.
Leverage AI for precision.
Build media that compounds trust.

That’s how you stay visible, even in the noisiest waters.

Interesting Thing That I Wrote This Week

That’s it for this week! If you found this newsletter valuable, share it with a friend.

See you next time!

Do what is good for your soul ❤️

All the best,

Vivek

PS. Whenever you are ready, here are 3 ways in which I can help you and your business:

#1: B2B Marketing and Go-To-Market Advisory for your business.

#2: 1-on-1 Personal Coaching and Mentoring on anything related to Marketing and Go-To-Market Strategies for you.

#3: Promoting you or your brand via this newsletter.

For any of these things just shoot me a reply, and we will arrange a time to chat.