When it comes to scrambled eggs for breakfast, my 18-month-old is very particular about what I make. If they are not consistently soft or too dry for her, she will reject them outright. Parents know exactly what I mean when I say that the toddler test is perhaps the most humbling test for parents.

Now think about your favorite restaurant. What keeps you going back? It's that one dish, isn't it? The one that's consistently delicious, the one you can't resist.

Well, in the world of B2B content marketing, the secret sauce is just like that. It's consistency.

Consistently delivering valuable content is what sets a brand apart, builds trust and keeps customers coming back for more.

Strive to create marketing magic by serving up content that's as irresistible as your favorite meal.

Secrets to B2B Triumph: 12 Must-Know Strategies

There are a dozen things that need to happen, like yesterday, if you want to thrive in this ever-evolving landscape of the B2B world:

1. Ditch the "Better" Claims:

To begin with, don't go around saying you're the "better" option. That's what every Tom, Dick, and Harry claims. It's time to get specific and explain why you're superior. Who are you and what makes you unique? If you don't tell your audience, they'll keep scrolling.

2. Don't Put All Your Eggs in Paid Advertising:

There is no doubt that paid ads on Google and Facebook are fantastic. Do not become their slaves, however. You should diversify your marketing efforts; and explore organic channels, content marketing, and partnerships.

3. Harness the Power of Organic Reach:

It's no secret that LinkedIn is a gold mine for B2B. Don't treat it like a glorified online resume. Utilize organic reach by sharing insightful content, engaging with your network, and engaging with your audience.

4. Build an Audience:

You need a fanbase for your brand, not just customers. Start building an audience that loves what you do, and watch your brand loyalty soar.

5. Brand Awareness and Thought Leadership:

Are you even thinking about these? If not, you're missing out on a lot. Make yourself the voice of authority in your niche, and watch your credibility soar.

6. Customer Experience Matters:

Your marketing and sales efforts mean nothing if your customers don't have a great experience. Make it seamless, make it memorable, and watch them come back for more.

7. Audience Engagement Strategy is Key:

Stop treating marketing channels as separate islands. Ensure they are all part of a coherent strategy that maximizes their impact.

8. No More Coffee Cards and Demos:

Pushing demos with coffee cards? Seriously? It's time to up your game. Offer value first, not just caffeine.

9. Demand Creation Over Lead Generation:

Put an end to chasing leads like unicorns. Put your attention on creating demand for your products or services. Make people want it, and you won't have to chase them.

10. SEO is Not for Garbage Content:

Using SEO as an excuse for writing clickbait trash? That's shameful! It is important to write quality content that people will find useful. That's how you win the SEO game.

11. Revenue Trumps MQLs:

Measuring marketing success by Marketing Qualified Leads (MQLs) alone no longer makes sense. Focus on revenue generation as the ultimate goal. In the end, that's all that matters.

12. Align Sales with Buyer Expectations:

You're in trouble if your sales processes don't align with what your buyers want. Tailor your approach based on your understanding of your audience.

To put it simply, it's time to up your B2B marketing game. The old tricks won't work anymore. Embrace these changes, and you'll soon be on your way to success. Stay sharp!

Interesting Thing That I Read This Week

This is a great post by Casey on leveraging LinkedIn as a company.

Tweet That I Noticed This Week

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What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. I love you ❤️