Hey, you brilliant, go-getters!

Let me tell you a little secret that will completely change your life for the better. Is there a Sales Development Representative (SDR) on your team? 

They're not just there to schedule meetings. There's so much more to them!

As a Marketing Leader at a company, I managed the SDR team under me. It was a true competitive advantage for us. In every sense.

Your SDRs are the unsung heroes of your team. Besides filling your calendar with meetings, they do some really important work. 

They are slicing and dicing the market to find the perfect segments. Like detectives, they uncover your audience's needs and wants.

They aren't just about weeding out the mismatched prospects. They are your frontline soldiers in the distribution of content. It's them who make sure your message is heard. Your one-pager reaches its full glory!

Now, here's where it gets really exciting. 

While most companies continue to fire and reward employees based on quotas, smarter ones, such as yourself, are looking at the bigger picture. 

SDRs are your brand ambassadors, the first human contact many prospects have with your organization. 

Testing your messages, tweaking your pricing, driving traffic to your events, and refining who your ideal customer is are all part of what they do.

They're not just about meetings; they're about making meaningful connections, understanding the market, and being the face of your brand. It's time to celebrate and maximize their potential. Come on, let's do this! 🚀🌟

I'm giving you a free tool!

A few weeks ago I whipped up some GPT magic using OpenAI's ChatGPT.

And I created the "Strategic Analyzer" – your personal Gartner Analyst in the digital realm.

With this tool, you get in-depth competitive analysis with snazzy Executive Summaries for any business.

Read more details here → the "Strategic Analyzer"!

Unlock Buyer Paths To Skyrocket Your Demand Generation

There isn't any software on this green Earth that can pinpoint the buyer's journey and conversion path with 100% accuracy.

You can't nail jelly to the wall, it's impossible!

Buyer journeys and conversion paths don't neatly fit into little boxes labeled "Inbound" and "Outbound."

It's more mixed up than a blender at high speed.

Consider, for example, a prospect who spots a LinkedIn ad and downloads an ebook. While they are getting all cozy with nurturing emails and newsletters, they aren't looking forward to a demo.

Then, out of the blue, a BDR from the outbound team rings them up, and bam! The deal starts cooking with gas in the 13th month. So, what is it?

Inbound or outbound?

Who cares! It's like asking which came first, the chicken or the egg.

The real deal, the meat and potatoes, is the buyer journey, the path to conversion. That's where the magic happens.

Imagine we know that folks who hit up two virtual events, binge-watch three of our product videos, and devour at least eight editions of our weekly newsletter are 70% likely to seal the deal.

Those aren't just good odds, that's like finding a winning lottery ticket!

By tuning into this specific conversion path, we're not just playing the game; we're changing the rules.

It's not about optimizing channels or fine-tuning funnels. It's all about crafting that golden buyer journey that makes 70% of those tire-kickers become customers.

The future?

What matters is not where these leads are coming from. The goal is to map out buyer paths and to understand conversion probabilities.

The next unicorn of the marketing world will be the genius who unlocks that kingdom.

Marketers who are able to replicate these winning buyer paths will take home the big prizes.

Until that day comes, forget the channels, throw out the funnel. Pay attention to the buyer paths! That's where the real action is!

Interesting Thing That I Read This Week

This is a major update. 🔥🔥🔥

Tweet That I Noticed This Week

I love this ad, a loooot!

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. I love you ❤️