In World War II, President Franklin D. Roosevelt assigned intelligence work to a number of agencies, since there was no CIA at the time to handle overseas intelligence.

As part of Roosevelt's initiative to ferret out Axis intelligence networks in the Western Hemisphere, the FBI was tasked with setting up a Special Intelligence Service.

Having set up the service in June 1940, the FBI sent agents to South and Central America, which were becoming staging grounds for sending Nazi spies into the U.S. and hubs for relaying information back to Germany.

In this story, we see how the FBI worked with the US President during World War II to defeat a huge threat to the country. As part of their responsibilities, the FBI took initiatives that weren't normally theirs.

It is important that startup teams are prepared for unforeseen challenges, just like the FBI.

Collaboration is a must for startup teams. Through joint investigations and formal task forces, the FBI worked with other federal law enforcement agencies to address broad crime problems and national security threats. The same applies to startup teams, there shouldn’t be any siloes.

World War II changed the FBI's intelligence responsibilities, and it was able to adapt to new challenges. Similarly, startup teams should be adaptable.

Elevate Your B2B Creator-Style Marketing Game with "How-To" Content!

The power of "how-to" content stands out in the ever-evolving landscape of B2B influencer marketing.

It's the secret sauce that makes complex products user-friendly.

I stumbled upon a company that’s really doing an amazing job.

Meet InVideo.

InVideo is leveraging “how-to” content at its best.

"How-to" and "use case" content have become an integral part of InVideo's B2B Creator-Style Marketing strategy.

The core theme is InVideo approaches its videos to simplify complexity 🎯. . .

InVideo's tool simplifies video creation and editing, but even the most innovative tools require some learning.

What is their strategy for bridging the gap?

📹 Enter their YouTube Channel (~ media-content) 📹

To demystify InVideo's video editing process, the company first launched a YouTube channel with a renowned vlogger.

With great "how-to" content, the brand established a positive first impression with the buyers.

There's more to it than that.

The team at InVideo goes the extra mile to show off their most prestigious clients and talented videographers, demonstrating the software's real-world impact.

This is a brilliant move that "helped us tremendously in piquing business interest, backed by the trust of familiar faces.".

If you're ready to take your B2B marketing campaigns, InVideo is a great example. Put complexity into simplicity, and uncertainty into reassurance with good “how-to” media content.

An excellent example of doing B2B Creator-Style Marketing right. Well done team InVideo!

The Power of Trust: Owned Media vs. Rented Media

⭐ Owned media is better than rented media, no doubt.

However, when you are starting from scratch, owned media scores are zero.

You should leverage rented media such as social media platforms to get in front of your target audience to attract people to owned properties.

It may seem as simple as this, but thanks to social media platforms, they are doing everything to keep people on their platforms rather than just directing them to your website.

Social media platforms and apps are all about on-platform engagement.

So, it comes down to the value that you deliver and the trust you build with your audience, which will make them go out of social media platforms and subscribe to your owned media assets.

The takeaways are simple -

✅ Utilize rented media to get your message to your target audience.
✅ Trust is the starting point of any engagement, so deliver value to build it.
✅ Owned media assets should be used to capture trusted people.

That's it!

Interesting Thing That I Read This Week

Another 🔥 post from Anthony Kennada.

Tweet That I Noticed This Week

This is a great tip 🔥

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. I love you ❤️