Hello, I’m back with the latest edition of Fresh Salmon. The B2B Marketing newsletter you love.

In this week's Fresh Salmon, I share 5 LinkedIn algorithm secrets, a prediction for the future of sales enablement, and ways to develop communities through content.

Let's jump right in. . . .

1) 5 LinkedIn Algorithm Secrets

For better or for worse, social media platforms are ever evolving their algorithms, and LinkedIn is no different. 

To be honest, I find it too difficult to follow every single recommendation to ace algorithms, but I try to incorporate these more of the best practices into what I post. Ultimately, I want my writing to be authentic and to help me fully express myself.

Anyway, here are 5 LinkedIn algorithm secrets you need to know:

1. Engagement early on drives more reach

Based on engagement in the first 90 minutes after a post is published, the reach in the first 8 hours is calculated. The higher the engagement, the greater the reach. 

1. Interact with others

Be sure to engage with at least three posts from your network after you have published your post. According to reports, it increases reach by 20%.  

1. Be sure not to edit or comment first

The one below even surprised me. I have over 15,000 LinkedIn followers.

Posts should not be edited within 10 minutes of being published. In this case, reach is reduced by 10%-40%. Make sure you don't comment on your own post first. Reach is reduced by 20% as a result.   

1. Posting the link later

Post the link as a comment one hour after posting or edit your post to add a link an hour or more after posting.

1. Hashtags limitations

It is recommended to use 3-5 hashtags. To reach the widest audience, you need no more, no less.

2) The Future of Sales Enablement: A Prediction 

The buyers of today are more knowledgeable than they were a decade ago. With the advent of the internet and explosion of online information, the buyer journey has completely changed.

Forums and social networks make it easier than ever for buyers to learn from their peers inside and outside the organization. 

It is possible to learn everything buyers need to know from creators and consultants who make a living based on sharing their industry expertise.  

A buyer can even compare the most complex products and services on comparison sites such as G2, etc., and learn from your company and your competitors' content.

Only 5% of the buyer's journey is spent with a salesperson, according to Gartner.

The sales and marketing teams should instead bridge the knowledge gap between them and their buyers. They must be seen as the authorities. 

Make sure you research your industry, products and services, and competitors. Your salespeople must be armed with knowledge that your buyers can't get anywhere else by compiling unique information.

In a world where buyers know more than sellers, this is the only way to create demand.

Agree?

3) Developing Communities Through Content

It is impossible to be a category leader without a strategic narrative. Over time, growth becomes a losing equation with all other lookalikes around.

It is the narrative that shapes the category or creates one from scratch, the idea that drives it, and the fresh perspective that makes it a reality. Incorporate it into every aspect of your business, not just your marketing.

The best way to build this narrative is through content.

The story you believe so passionately needs to be told in a real and genuine way in front of a willing and interested audience. You don't go to that audience and purchase them. You win them when you offer them real value and quality.

True, inspirational, valuable narratives delivered by authentic, consistent, quality content connect people with you. In the end, your community is not just a formal group of members, although that may emerge as a valuable core. It's also everyone who falls into the category you create with your content.

Make your category content engine bigger than yourself, help people find a space to share their perspectives and insights. 

Once that exchange begins, help facilitate more exchange.  

The more you facilitate the exchange, the more you gain.

Now, you've really built a community.

Interesting Thing That I Read Last Week

This post from Mark Kosoglow on LinkedIn is a great reminder to invest as much in keeping customers as you are in acquiring them. 

Honestly, I don't think I could have explained any better than Mark did. 

Tweet That I Noticed Last Week

Keeping it simple always wins.  

Meme of The Week

😂😂😂. . .

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter and LinkedIn.

Cheers,

Vivek

PS. I love you ❤️