Hello and welcome to the 127th edition of Fresh Salmon.

I'm delighted to have you here, and if you want to read past issues, you can do so here.

This isn’t my usual type of content, but I felt compelled to share some personal news with you all.

Last year, my wife and I were hit with the shocking news that she had not one, but two types of cancer: breast cancer and cervical cancer.

After further treatments and tests, we were relieved to find out that the breast cancer diagnosis was ruled out. However, cervical cancer was confirmed, progressing from a pre-cancerous stage to Stage 1A.

She went through multiple LEEP procedures and, ultimately, she had to undergo a hysterectomy, which involved the removal of her cervix, uterus, and fallopian tubes. Thankfully, we already have two beautiful daughters, ages 2 and 4, who are our greatest blessings.

Last month, we received the incredible news that my wife’s reports came back clean, and she was cleared. This whole experience has profoundly reshaped our perspective on life, both personally and professionally.

I’m grateful for everything in life. We are also delighted to finally get over the chaos of last 9-10 months in our lives, and move on to the next chapter of our life.

I am also grateful to all of you who continue to support this newsletter and read it every week - thank you so much!

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Marketing Consulting and Media Company

I have been helping B2B, SaaS, and Health-tech startups build, grow, and scale their marketing and Go-To-Market strategies for the last several years in the fractional roles.

I'm very passionate about helping startups grow their audience, brand, and pipeline through proven strategies. I love it a lot.

I'm accepting 2 more clients.

✅ If you want to explore hiring me you can reply to this email and we will set up an intro. call.

My long term goal is to build a health-tech focused media company. 

For years, I have been dreaming about building something at the intersection of healthcare, marketing, and tech.

I'm about to launch my new show and podcast - "The Uprising Show" in the coming days. Stay tuned!

Through this show my mission is to amplify and spotlight the innovators, visionaries, and pioneers in the healthcare industry.

I’ve spent 13+ years in marketing as a leader and Go-To-Market expert, and scaled several companies from 0 to 1 —  and now I’m ready to take this to the next level with the goal of connecting buyers and sellers in a frictionless way in the health-tech world.

If you haven't noticed, I already started a weekly healthcare roundup series on LinkedIn a couple of months ago, this show is the next step in the same direction.

Can’t wait to show it to you in the coming days.
I'm really excited about it!

LinkedIn > YouTube

Last week, I had an interesting conversation with a friend about marketing channels in the B2B space.

We found ourselves pondering why YouTube isn't a major player for B2B marketers. As we dug deeper, we realized that most B2B marketers don't typically head straight to YouTube.

The go-to platform for B2B marketers is actually LinkedIn. It’s where they consume content, share links, and engage with their peers. Those links might lead to podcasts, YouTube videos, websites, or newsletters, but LinkedIn is the starting point. It’s where the B2B community hangs out, shares ideas, and spends most of their time.

YouTube, on the other hand, tends to be further down the chain. It's not where the journey begins.

For any marketing channel to be truly effective, focusing on the origination point—where the audience naturally congregates—is crucial.

In B2B marketing, that place is LinkedIn, not YouTube.

So, at least for the foreseeable future, LinkedIn is set to remain the primary hub for B2B marketers. It’s where the action starts, and it's unlikely that YouTube will take over that role anytime soon.

Spy On Any Brand’s LinkedIn Ad

Recently, LinkedIn launched its very own ad library, similar to what Facebook (or Meta) offers.

Now, you can see all the active ads in one place on the LinkedIn Ads library. Just as I was writing this newsletter, I took a peek and found nearly 4 million ads currently running in the US on LinkedIn. That's an insane amount of revenue when you think about it.

If you're curious and want to explore the ads for any brand, here’s the link. Go ahead and check it out for yourself.

Interesting Thing That I Read This Week

LOL. Very accurate!

Tweet That I Noticed This Week

🔥 🔥

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. Do what is good for your soul ❤️