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Experiential Marketing, Driving Your Career, and Real Growth Issues

Experiential Marketing, Driving Your Career, and Real Growth Issues

The focus this week is on experiential marketing, advancing your career, and solving real growth issues.

October 04, 2022

Welcome to the 20 new marketers, entrepreneurs, and founders who joined the Fresh Salmon community since last week!

The focus this week is on experiential marketing, advancing your career, and solving real growth issues. .

1) What I Learned From My Wife About Experiential Marketing?

As a real estate agent in SoHo (New York City), my wife had the opportunity to broker a deal for a nice loft rental in 2018.

While the market was competitive, it was difficult to attract potential buyers to the open house, especially on a lovely Saturday afternoon.

When we were discussing ways to make this event a success, she suddenly thought of two friends who were fashion designers looking for models to do a photoshoot.

Her brilliant idea was to arrange for a couple of models for her fashion designer friends to do the photoshoot but also have them do it at the loft during the open house.

The loft at SoHo is the location for a professional photo shoot. A sneak peek at it will be available to all potential buyers during the open house. WHAT A GENIUS!

It worked great, and attracted a ton of foot traffic. A very successful event.

My Takeaways:

Creating unique experiences at events for attendees is a huge differentiator and can do wonders for your business. Take advantage of the opportunity to stand out and create something that sticks in the mind.

2) You’re The CEO of Your Own Career

The majority of the changes and movements I have made in my career have felt "off" to colleagues and those closest to me at the time and "brilliant" looking back.

After graduating as an Electronics and Communication Engineer from a mediocre school in north India, I took a job at Verizon as a Software Engineer working on C++ and Unix.

After almost 5 years, I went to work at Oracle as a Quality Assurance Engineer. Many people around me wondered why the hell I was going into software testing after doing hardcore software development. It was unbelievable how many side eyes I received.

Many people thought I was totally sabotaging my career prospects when I decided to move into Marketing after a decade in tech as an engineer.

It shocked people when I moved to Germany (a primarily non-English-speaking country) to work at a startup.

The key to managing your career is to identify when you need to be patient and when you need to be courageous, depending on your strengths, goals, stage of life, and gut-feeling.

Your actions should not be dictated by others. Don't imitate what others do.

Your race is yours to run!

You are your own cheerleader.

Make your life goals your priority. Be the best version of yourself!

3) Address Real Growth Issues

In too many instances, startup teams solve problems that do not yet exist. This lead to the death of growth culture, and resource waste in an unintended manner.

Often, we are so afraid of creating a problem that we stall progress and innovation to avoid it.

Growth culture mindsets, however, begin by observing problems.

Intentional learning through scientific method is at the heart of startup growth, fundamentally you should follow these five steps to run experiments, collect data, and iterate:

1. A problem is observed

2. Identify the data inputs

3. Develop a hypothesis

3. Make assumptions and test them

4. Perform an analysis of the test results

5. Make adjustments to the problem statement and start over again

Try asking these questions next time you are in a problem-solving conversation:

- What is the problem we are trying to solve?

- What data validates that we should solve this now?

Create tangible results by addressing tangible issues first, not hypothetical ones.

Interesting Thing That I Read Last Week

Kyle Lacy is a superb marketing leader and a staunch believer of experiential marketing. I have been following Kyle for quite some time now, and have learned so much from him.

This golden nugget was shared on LinkedIn by him -