Hey there, weekend warriors! Ever find yourself battling tasks late into the night, only to realize you're fighting them in your dreams as well? Human minds work in mysterious ways, don't they?

It happened to me last night, I actually sent this newsletter edition yesterday night in my dreams, only realizing this morning that I had joined the slumber party. Ah, the beautiful mind! ✨🔮 

Now, let's shift gears. Picture a body that's weathered pandemics and embraced the joys of parenthood twice over. I haven't recalibrated my weight since 2018. Typically, I calibrate my weight every 2-3 years, but this time it was long overdue. 🌬️🙉

In July, I decided to embrace Keto. After starting out at a hefty 220 pounds, I have shed 20 pounds and now tip the scales at a sprightly 199.5. My height is about six feet. But it's not only about weight loss. Keto is like hitting the reset button - more energy, laser-sharp focus, and weight loss is a nice bonus.

The secret to my Keto success lies with Factor 75. I receive culinary goodness right at my doorstep. Every week fully-prepared food gets delivered to my door. All flavor, no fuss. And, I love Think Protein Bars, which give me a burst of protein and taste at the same time. I consume one of them each day.

No, these brands aren't greasing my palms to say this, but hey, a guy can dream, right? 😂 😂

Also, if you want to try Factor 75 boxes, let me know I have a couple of coupons that allow me to send you a first free box. What a great acquisition channel, isn’t it? 🎉🚀

Now, buckle up for today's edition of Fresh Salmon – a plunge into wisdom, anecdotes, and all things awesome.

Durex’s Creative Artistry

Creative thinking is one weapon you can't afford to overlook if you want to crush your marketing goals. It's what makes bland campaigns irresistible.

Advertising relies on creatives for more than just pretty pictures. Your brand will be etched into minds when they grab attention, sparks desire, and occupy minds. Think of creativity as a turbocharge for your marketing dreams next time you're strategizing.

Durex is one company that is a total savage when it comes to creative advertising. Durex is a brand of condoms and personal lubricants owned by the British-Dutch company Reckitt Benckiser.

Enough said. Take a look on your own.

Case Study: Beehiiv’s Reactivation Email

After registering with Beehiiv's Newsletter Platform, I did nothing for a month. Then I received this email from Beehiiv reactivating my account -

There's no doubt that this email stands out from the start. Activation emails are usually plain, boring, or afterthoughts, but this one from Beehiiv ticks a lot of boxes.

There's a perfect blend of good copy and wit in it.

The use of pop culture in marketing can be seen in this meme-styled creative from Schritt's Creek, a television sitcom.

While watching famous films or listening to popular music, we tend to idealize them and create memories.

Our brains construct a direct connection between a celebrity's value or a famous movie character’s presence, and the brand when they are used in advertising.

For brands looking to make an impact and sell big, popular culture can be an amazing tool. Take advantage of trends without losing your brand identity. Be relatable and trendy.

Beehiiv did an awesome job with this activation email, putting everything together nicely.

Interesting Thing That I Read This Week

Spitting some 🔥🔥🔥 here -

Tweet That I Noticed This Week

Facts. Facts. Facts.

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. I love you ❤️