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Hello and welcome to the 130th edition of Fresh Salmon!

If you're in the B2B world, you know LinkedIn is the place where all the magic happens. It's the channel you just can't ignore.

But let's be real—how many times have you heard someone say LinkedIn is too saturated, visibility is a nightmare, or it's just not worth the effort?

Well, buckle up, because today, I'm bringing you the receipts!

In just 13 weeks, I've launched a weekly content series (yep, just once a week, not daily!) and generated some amazing results that have turned into real business opportunities.

So, grab your notepad, get ready to copy, paste, and implement, because everything I'm sharing today is designed to help you crush it in your B2B endeavors.

How does that sound?

Let's dive in and make some LinkedIn magic happen!

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Case Study - LinkedIn Content Series

In today’s edition, I'm excited to take you behind the scenes of a content campaign I’ve been running on LinkedIn for the past 13 weeks.

I’ll be sharing everything about why I started this campaign, how it's progressing, where it stands now, and why you might want to replicate some of these strategies in your own areas.

The Campaign Objective

As many of you know, I am in the process of building a healthcare-focused media company with the goal of seamlessly connecting buyers and sellers.

To support this, I decided to pivot my LinkedIn content to be more healthcare-focused. This broader focus includes not just health tech news but also general healthcare news.

My goal was to connect with more people in the healthcare industry and engage with companies that might be relevant to my business.

Starting the Series

13 weeks ago, I launched a weekly healthcare roundup on LinkedIn called "Spotted - This Week in Healthcare."

Initially, the series started as text posts, where I shared three to four short stories each week.

These stories covered a variety of topics, including AI-related news, funding news of health tech startups, new technological inventions in healthcare, and interesting startups I discovered.

Transition to Video

After the first two text-only editions, I noticed LinkedIn was putting more emphasis on video content.

With the rise of their beta TikTok-style videos, I decided to incorporate videos into my series. From the 3rd edition onwards, I included a video along with the text post each week, where I narrated the stories more like a reporter.

You can check out Edition 1, Edition 2, Edition 3, and Edition 8.

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Results and Learnings

Over the course of 13 weeks, I’ve seen some interesting results. Here are some highlights:

- Impressions and Engagement: The series has garnered close to 11,000 total impressions and around 300 engagements (reactions and comments). While these numbers might seem modest, the real value lies in the targeted audience I’m reaching.

- Targeted Connections: The campaign has helped me connect with more people from the healthcare world, which was one of the primary goals.

- Business Development: Of the companies and people mentioned in my posts, I’ve had 6 intro calls and exchanged messages or emails with representatives from 18 other companies. This shows that even with a relatively small number of posts, we can build meaningful connections that lead to business opportunities.

Key Takeaways

1. Consistency is Key: Regular posting helps keep your audience engaged and attracts new followers.

2. Mix of Formats: Combining text with video can enhance engagement and reach.

3. Tagging and Engagement: Tagging relevant people and companies increases visibility and interaction.

Why You Should Replicate This

You can apply a similar strategy in your niche or industry on LinkedIn. The key is to stay consistent, be engaging, and ensure your content is relevant to your target audience.

This approach not only builds your visibility but also fosters deeper connections with potential clients or partners.

Moving forward, I will continue to report on the progress of this series. It's been a fantastic way to build connections with target personas, validate business ideas, and generate real business opportunities.

More to come!

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Interesting Thing That I Read This Week

It’s getting tough out there. . . .

Tweet That I Wrote This Week

Do you agree with me?

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. Do what is good for your soul ❤️