Hello ladies and gentlemen. Gather 'round, because I have a sizzling growth story to reveal in this edition of Fresh Salmon that is hotter than a jalapeno on a hot summer day!

Here is the situation: August just rolled around, and what did I do?

I pulled a switcheroo that made me grin from ear to ear.

It was time to say goodbye to Substack and set sail on the high seas of Beehiiv!

And let me tell you, it's like I've stumbled upon a treasure chest of growth tools that's got me dancing a jig for my Fresh Salmon newsletter.

Now, let's get down to business.

You see, the heart and soul of any newsletter guru (like me . . lol) are to watch their creation blossom like a field of wildflowers, and boy, does Beehiiv know this game like the back of their hand?

That homepage of theirs?

It's like a neon sign in the night, screaming "The newsletter platform built for growth".

Hats off, Beehiiv, you've got my attention. Well done on nailing that messaging down.

With an ARR of $4 million, Beehiiv isn't just talking the talk, they're walking the walk.

Oh, and did you know?

They don't just boast numbers; they have an army of 130,000 publishers behind them.

Yes, these folks are strutting their stuff on Beehiiv like it's the hottest catwalk in town. And oh, just to be part of this spectacle, investors put in nearly $14 million!

And here is my source of information, EJ (Senior Growth Manager at Beehiiv) -

However, there's more to it than that.

Only a few months ago they announced the launch of "Boost". It's like Beehiiv just went turbocharge mode.

With Boost, newsletter maestros like yours truly can tap into a secret portal that lets us nab paid subscribers from other pros right on the platform.

And guess what?

Beehiiv's playing matchmaker, taking a slice of the action like the smoothest brokers in town.

Do not think Beehiiv is all about the Benjamins. That's not the case!

This is about creating a whirlwind of growth, and they've got a three-phase plan that's got me doing cartwheels.

Phase one?

With a publisher army as large as an ocean wave, they've rocked it. Remember 130,000 strong?

Phase two?

That's where the magic happens. The awesomeness of Boost is like a double-edged sword.

Pay attention, publishers!

You're not just getting a subscriber boost with Boost; you're also getting monetization. Talk about retention on steroids!

But wait, there's more – phase three, the grand finale!

Almost like Beehiiv is creating a growth snowball that is rolling downhill and picking up speed.

When a platform meets both sides of the publisher's dreams, word of mouth is going to flood in.

It's about to get wild, people! Brace yourselves!

So what's my take on this whole thing?

It's not just that I'm bullish; I'm charging like a bull in a china shop.

This growth loop? There's no doubt that it is a force to be reckoned with.

I've got my popcorn ready to watch Beehiiv's rollercoaster of success soar.

So, what do you think?

Interesting Thing(s) That I Read This Week

I posted this tweet when I received the equal match offer from Beehiiv for its Boost feature :)

And the biggest reason why I admire Alex Hormozi . . .

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. I love you ❤️