If there's one thing you can do to create a content-driven growth flywheel for your company in today's B2B world, it's to create a podcast that includes video.

It’s a cheat code to . .

. . connecting with your potential customers.

. . creating content repurposing flywheel.

. . relationship building.

. . market research.

. . cutting through the noise.

. . audience building.

. . learning.

It is a total game-changer!

99% of podcasts don’t get past 20 episodes.

Just by publishing 20 episodes, you'd be in the Top 1% of podcasts worldwide.

In B2B, podcasts are a hot topic. Some people try to get it going. Most people give up within 3 months and certainly before they reach 20 episodes.

So, if you do it right and do it consistently, you will -

• Better understand your target segments

• Increase your brand awareness

• Build a qualified sales pipeline

This is the easiest way to get take advantage of a media-first content strategy and give your brand a competitive advantage.

The Secret Sauce Behind PartnerHacker's Rapid Rise 🔥

Let me tell you a story that will get your entrepreneurial engine revving.

It was about three years ago when Jared Fuller popped up on my LinkedIn feed. This guy was no ordinary Joe; he was the Senior Director of Global Partnerships at Drift.

But he had a burning curiosity inside him that could not be contained.

So, what did our man Jared do?

He hopped on LinkedIn and made an announcement. He was launching a podcast, and not just any podcast - it was called "PartnerUp - The Partnerships Podcast."

Why, you ask?

Well, because he wanted to dive deep into the world of B2B partnerships.

He wanted answers to the burning questions like, "Who holds the keys to these partner ecosystems? What are they up to? How do they do it?"

Jared talked to the best in the business and soaked up knowledge like a sponge.

And then, one day, something remarkable happened.

His curiosity morphed into courage. In his own words, he said, "I'm gonna take a wild bet on this, folks. I believe this can go big if we can unlock the secrets and share 'em with the world."

In simple terms, he decided to start a new venture, all with the aim of sparking a partner movement while creating a sustainable media brand. So, together with his co-founder Isaac Morehouse, they birthed a media powerhouse known as PartnerHacker.

Their mission?

To be the ultimate hub for partnership ideas, inspiration, news, and resources, all with the dream of building a world where everyone can win together.

PartnerHacker didn't just dip its toes; it went all-in, folks.

They became the go-to newsletter in the partnerships realm, known far and wide as "PartnerHacker Daily."

Their podcast, "PartnerUp," became the most listened-to Partnerships Podcast out there.

And they penned the best-seller, "The PartnerHacker Handbook," all about the art of partnerships. But wait, there's more!

They didn't stop there, oh no.

They organized the biggest event in the partnerships world, something they called "The PL[X] Summit."

And guess what? They pulled all of this off in just a little over a year. Now, that's what I call hustle, my friends!

Now, hold onto your hats because here comes the kicker. About seven months ago, PartnerHacker got snapped up by Reveal. ACQUIRED!

Now, Reveal, they're in the business of helping Partnership, Marketing, and Sales teams rake in the cash through their ecosystems.

Since joining forces with the Reveal team, PartnerHacker has undergone a makeover. It's now known as Nearbound dot com.

What a journey, right? This is a shining example of how to use B2B creator-style marketing to light a fire under your brand and supercharge a movement.

So, here's to Jared, Isaac, and the whole PartnerHacker team. Hats off to them for this epic adventure. And remember, folks, when you've got a burning passion and the guts to chase it, there's no telling where you might end up. Kudos!

Interesting Thing That I Read This Week

Here is another great tip from James Carbary, one of the media-marketing experts in the B2B world -

Tweet That I Noticed This Week

I loved this tweet.

What Do You Think?

This concludes this edition of Fresh Salmon.

I would like to hear what you thought of today's newsletter.

Also, let’s connect on Twitter, LinkedIn, or TikTok.

Cheers,

Vivek

PS. I love you ❤️