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Artificial Intelligence (AI) in B2B Marketing - Part 1

Artificial Intelligence (AI) in B2B Marketing - Part 1

Uncover a few AI applications in B2B marketing.

March 19, 2023

Hello lovely people. Welcome back to the latest edition of Fresh Salmon, your no-BS B2B marketing newsletter.

Last week was the 'Everything Everywhere all at Once’ moment for Artificial Intelligence (AI). It’s raining AI launches and announcements.

Just have a look at the major announcements:

On Monday:

Stanford Alpaca 7B

On Tuesday:

GPT4
Google's PaLM API
Google adds GenAI to workspaces
Anthropic releases Claude
AdeptAI raises $350M

On Wednesday:

Pytorch 2.0
MidjourneyV5

On Thursday:

Microsoft 365 Copilot

On Friday:

Stability AI launched Stable Diffusion Reimagine

🤯 🤯 🤯

Apparently, we'll be seeing a lot more in the next few weeks.

Therefore, in today's Fresh Salmon, I'll cover a few AI applications in B2B marketing. Without further ado, let’s dive in . . .

Disclaimer: I have no affiliation with any of the AI tools mentioned here.

1) Monitoring Competitors With Bots + Prospecting

Using competitive intelligence, businesses can capture, analyze, and act on their competitive landscape. Different teams within a business can benefit from competitive intelligence data, including marketing, sales, and product development.

As a result, there is a whole category of software called competitive intelligence software. Tools such as these can provide insight into advertising strategy, pricing changes, product additions, product removals, and so on.

The fundamental technology behind such tools is expertise in crawling the web and extracting relevant information that provides valuable insights.

Some of these software programs are, however, quite pricey. This is about to change dramatically thanks to artificial intelligence.

Meet Browse AI. Monitor your competitors' products, trends, and marketing strategies by monitoring their websites and presence on the web. All of it for free!

Browse AI has prebuilt robots for popular use cases, so you can start using them right away.

You can also extract specific data from any website into a spreadsheet that fills itself. Scraping the web on autopilot!

This will make sales prospecting so much more efficient.

That's freakin awesome!

2) ChatGPT for Podcasters

Each podcast episode must be repurposed into several different pieces of content.

Even though it may sound easy, repurposing and distributing the content to multiple channels requires a lot of time. It is for this reason that very few B2B marketing teams repurpose podcasts into more than one format or channel.

Using ChatGPT, you can repurpose your podcast, build brand awareness, and grow your audience.

Step 1. Get the transcript of your podcast episode using tools like Desript.

Step 2. Instead of manually cleaning your transcript use ChatGPT to do for you.

Here is a prompt explaining how to do so:

Here is a podcast transcript [“insert transcript”].

Please go through the text and fix:

Remove filler words “hmm, um, uh, oh, er, ah” when used incorrectly.
Remove repeated parts.
Remove where the person stutters.

Make it clear so it can be read easily and completely understood.

There are 2 speakers in the transcript. Please also label the speaker.

Step 3. Use the cleaned transcript generated by ChatGPT to generate show notes.

Here is a prompt explaining how to do so:

Please create show notes for the podcast episode transcript generated. Do make sure to generate episode descriptions and bullet points of the main topics covered in the conversation.

Step 4. Use the cleaned transcript generated by ChatGPT to generate a detailed blog post.

Make sure for the prompt to include an introduction at the beginning of the podcast, and feature a few of the quotes from the episodes in the blog post.

Step 5. Use the cleaned transcript generated by ChatGPT to get suggestions for 5 video clips that you can cut from the episode into 45-60 sec short videos.

Here is a prompt explaining how to do so:

Give me 5 options for engaging and interesting video clips that I could cut from this transcript for my [Target Audience]. Each clip should be between 45 sec and 60 sec.

Step 6. Use the cleaned transcript generated by ChatGPT to generate a thought-provoking and engaging LinkedIn post.

Step 7. Use the cleaned transcript generated by ChatGPT to generate 10 engaging Tweets.

And so on.

As you can see, when it comes to repurposing content with AI, the sky is the limit. Be creative and try anything that you like.

I suggest using the content and rewriting it with tools like Grammarly or Wordtune rather than directly using the scripts because search engines and social media platforms are working on limiting AI-generated content's visibility.

Publish it after you've made it your own.

3) Creating Marketing Assets

Produce marketing assets that are human-like using AI, such as copy, design, video, graphics, etc.

Without having to write a single word, AI can write high-converting copy in 100+ languages for Social Media Ads, Blogs, Websites, E-commerce Stores, Sales Pages, Videos, Quora, SEO, Company Profiles & More.

Isn’t that a game-changer?

Check out Marketingblocks.ai.