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- 3 Key Insights Every Founder Needs to Hear Right Now
Welcome to the 131st edition of Fresh Salmon.
This past week has been an unusual one—a bit of a slow burn, the kind of week that often comes with the territory when you're running your own business. For me, that's B2B Go-To-Market Consulting, and building a healthcare-focused media company.
It felt like a lot of deals hit a snag and didn't move forward as expected.
But I've got a game plan in place, and I'm ready to push ahead next week, optimistic that things will move faster the next week.
In the midst of these slower days, a few key insights surfaced, particularly from conversations with several founders. Today, I want to highlight three of those insights.
So, let’s dive in.
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Offense or Defense - The Growth Dilemma?
Are you playing offense or defense in your growth strategy?
It's a question I've been pondering after some recent conversations with founders in the B2B healthtech space.
Everyone wants to grow—of course, who doesn't?
But there’s a noticeable hesitation when it comes to playing offense.
Playing offense means stepping up to make those crucial decisions, taking action, and being willing to test new strategies.
Sure, the landscape is challenging right now. Acquiring customers and scaling growth? Tough as nails.
But that’s no excuse to shy away from taking small, calculated bets that could drive positive results.
If you’re not out there creating content, cutting through the excuses, or avoiding the podcasts that put you in front of your target audience, then you’re missing the mark.
Growth doesn't just happen; it’s about showing up, being consistent, and putting in the authentic effort where it counts.
So, what’s it going to be?
Are you ready to take action and drive your growth forward?
Hesitant to share your startup story?
Here’s why you shouldn’t be. 👇👇
Every now and then, I chat with a founder who's still in the early stages of their journey. When I bring up the idea of getting them on my podcast, there's often a bit of hesitation. They’ll say things like, "It's too early to talk about it. We don't have product-market fit," or, "We just have a couple of customers right now."
But here’s the thing: that hesitation is rooted in a big misconception.
When you talk about your business, it’s not about rattling off product features or boasting about your customer count.
It’s about sharing your vision and the problem you’re so passionate about solving.
Don’t be afraid to speak up.
The story that truly resonates with buyers and stakeholders isn’t just about what you’ve built; it’s about the problem you're tackling, the people you're aiming to help, and the future you envision. That’s what gets people invested.
Your job as a company is to deliver on your brand promise, and part of that promise is sharing your mission with the world.
So, don’t hesitate. Get out there—jump on podcasts, light up LinkedIn, and talk about what you do.
There’s nothing better you can do for your business. I promise!
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Whether you’re starting or scaling your business, demonstrating top-notch security practices and establishing trust is more important than ever.
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For years, social media marketing was overlooked and undervalued.
Just half a decade ago, most brands treated it as an afterthought. It was a side task—something to boost content visibility or maintain a minimal online presence.
But things have changed dramatically.
Today, even the most resistant brands are making significant investments in platforms like LinkedIn.
Social media has transformed into a major marketing powerhouse, no longer just a supplementary tool but a central piece of the strategy.
We’re seeing a shift in leadership too, with many marketing and brand managers now coming from a social media background, bringing with them innovative approaches and fresh ideas.
The value of social media marketers is finally being recognized. We’ve entered the era of social media.
It’s simple: adapt or be left behind!
Interesting Thing That I Read This Week
This is just sheer GENIUS!
Steven Blutstein, who is also an avid reader of this newsletter, posted a video about it on LinkedIn here, go check it out.
Tweet That I Noticed This Week
My companies just hit $20,000,000 in sales.
Here are 4 fundamentals I teach all my salespeople:
— Jesse Pujji (@jspujji)
4:09 PM • Aug 4, 2024
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Whether you’re starting or scaling your business, demonstrating top-notch security practices and establishing trust is more important than ever.
Vanta automates compliance for SOC 2, ISO 27001, and more, saving you time and money — while helping you build customer trust.
Plus, you can streamline security reviews by automating questionnaires and demonstrating your security posture with a customer-facing Trust Center, all powered by Vanta AI.
Join the 7,000+ global companies that use Vanta to manage risk and prove security in real time.
What Do You Think?
This concludes this edition of Fresh Salmon.
I would like to hear what you thought of today's newsletter.
Cheers,
Vivek
PS. Do what is good for your soul ❤️